how to run successful adwords campaigns for multi-location businesses
DESCRIPTION
Matthew Hunt (COO of Powered by Search) explains how to run a successful Adwords Campaign. This was delivered in the Google Office in Toronto and aims to give you actionable advice you can take to your business today.TRANSCRIPT
! COO @ Powered by Search ! 8 Years in PPC ! Managed 100’s of Accounts ! Expertise is in Local
" Why you need to care about mobile ads " Why phone leads are worth 3x more " Why GEO fencing & bid adjustments is important " How to drive more phone calls & in-store visits " Why display campaigns are awesome " Why you should be using smart remarketing to
maximize revenues
For Multi-Location Businesses!
Why Mobile Is Hot!
Source: BIA/Kelsey
Source: Google
For Multi-Location Businesses!
45% CTR Drop on Mobile After From Position 1 to 2
Sees Ad
Clicks on Ad
Step 1
Step 2
Step 3 Visits Website
Lead Captured Step 4
Sees Ad
Calls Business
Step 1
Step 2
Step 3 Lead
Captured
Source: Google
Vs
Add ‘Click to Call’ Extension! Phone Calls to businesses are worth on average 3x more than
clicks to websites!
Bid Aggressive on Mobile! Phone callers have a higher
urgency to buy.
Add Address Sitelinks! If in-store visits are important to
your business it’s essential you show your address.
Add Sitelinks! Adding sitelinks boosts the
average CTR on an ad by 10-20% (+20-50% when the search is one of your branded terms)
Source: Google
• Mobile ads are super important • Users want to see your phone number and your
address • Sitelinks & GEO fencing is important • Display rocks when used with context! • Remarketing is your secret weapon