how to rock at instagram, vine and youtube
Post on 16-Apr-2017
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How to
Social VideoROCK
Trends &
In Public Relations(CORP-6006-01/02)
TECHNOLOGY
TRAVIS ALLISON
@zoictravis@socialcatalyst.ca
http://youtu.be/ZUG9qYTJMsI
Dollar Shave Club
AGENDA
12345
Facebook assignment
Intro to SocialVideo
Setup Instagram,Vine & YouTube
Cialdini’s Principles
Best Practices
http://youtu.be/Aq_jkUVgrc0
FedEx ThrowingBoxes
Why care about
at Social Video?ROCKING
2013
(The year that the number of mobile devices will exceed
the world’s population)
2/3
(... of the world’s data will be video by 2017.)
BusinessObjectives
1234
Marketing
Customer Service
Sales
Referrals
150(million active users)
16(billion photos & videos shared)
8500(likes per second)
40(million users)
2,334(hours of video ifeach user recorded just one Vine)
5(Vines uploadedper second)
60(hours uploadedper minute)
4,000,000,000(views/day)
60(files equal to 60 years of network television is uploaded per month)
http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/
No, it’s not easy to
at Social Video.
ROCK
Let’s make a
VideoVIRAL
GROUPEXERCISE
Be AMAZING or be
USEFUL
Perfect is the
of Good.ENEMY
“~ Gary Vaynerchuk
Storytelling is by far themost underrated skill in business.
https://vine.co/v/bgLMlhO3lYh
http://youtu.be/QgD5p1XiVT0
Royals coverby WOTE
http://instagram.com/p/dp2ezdrf1D/
http://youtu.be/RDiZOnzajNU
Unlock the 007 in you...
https://vine.co/v/hulxTXzgP1u
GROUPEXERCISE
http://youtu.be/eNVde5HPhYo
TheMOTHERHOOD
Robert Cialdini
PERSUASION
Robert Cialdini
PERSUASION
(who knows how to ROCK!)
Robert Cialdini
PERSUASION
Learn about the
where?6 Principles
PERSUASION
123456
Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus
Finding your
In Social VideoVOICE
TRIBE
http://youtu.be/ZIkPeZKP-d4
A dramatic surprise on an ice-cold day
“~Seth Godin
Communication is thetransfer of emotion
Best Practices
Best Practices
Best Practices
GROUPEXERCISE
Five
VideosVIRAL
http://youtu.be/ZUG9qYTJMsI
Dollar Shave Club
http://youtu.be/QgD5p1XiVT0
Royals coverby WOTE
http://youtu.be/RDiZOnzajNU
Unlock the 007 in you...
http://youtu.be/eNVde5HPhYo
TheMOTHERHOOD
http://youtu.be/ZIkPeZKP-d4
A dramatic surprise on an ice-cold day
• Complete Social Video Assignment
• Submit the assignment to Geoff via your Group Dropbox by October 1st @ 6pm (01) or October 2nd @ 6pm (02)
HOMEWORK
• Discuss Social Video Assignment
• Introduction to Social Bookmarking & Memes
• Meme Assignment
NEXT WEEK
Photographers that
Creative Commons Licensed PhotosROCK
(Lego at Beach) http://www.flickr.com/photos/kwl/3875936992/(Droids) http://www.flickr.com/photos/donsolo/3768623542/(Lego Band) http://www.flickr.com/photos/dunechaser/485762231/(Lego Dancing in the Rain) http://www.flickr.com/photos/nhussein/3564634131/(Rock singer lego) http://www.flickr.com/photos/pasukaru76/5593270430/
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