how to leverage your existing customers for growth

How To Leverage Your Existing Customers For Growth

SUJAN PATEL

@Kissmetrics

#Kisswebinar

@thuelmadsen

Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to

automate everything around him, you can find him hiking in the Sierras.

THUE MADSEN Marketing Operations Manager, Kissmetrics

@ThueLMadsen

Sujan is the co-founder of Web Profits & Ramp Ventures. He has over 14 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn.

Sujan is also the author of 100 Days of.Growth which has sold over 40,000 copies worldwide.

SUJAN PATEL Co-founder, Web Profits

@SujanPatel

@webprofits

#Kisswebinar

@sujanpatel

1 Introduction

The basics

12 practical tactics

2 Customer Driven Growth

3 The Disneyland effect

TABLE OF CONTENTS

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WATCH WEBINAR RECORDING NOW

- Chip Bell

Loyal customers, they don’t just back, they don’t recommend

you, they insist that their friends do business with you.

“

The Basics MOST PEOPLE GET THIS WRONG

•Memorable experience (Weird works too)

•Delight your customers

•Mystery

•Make customers feel special (or trigger an emotion)

•Make customers smile

•Surprise customers

•Educate

•Tell a story

•Solve their problems

THE BASICS

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•Handwritten thank you cards

•On social media

•Enrich your emails with clearbit.com and automatically tweet at your

customers

•On your receipts and invoices

THANK YOUR CUSTOMERS

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GET CREATIVE

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BUFFER

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Swag your customers

T-shirts = awareness

Ask for a share SOMETIMES IT’S JUST THAT SIMPLE

Bake referrals into your product or service

DIAMOND CANDLES

Diamond Candles hides rings in their candles worth $10 to $5000

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CANDY CRUSH

Candy Crush caps the amount of levels you can play until you invite friends

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COCA-COLA

Look up #shareacoke on any social network

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Give your most active customers something

exclusive EARLY ACCESS AND PRIORITY SUPPORT GO A LONG WAY

ASK YOUR BEST CUSTOMERS FOR REVIEWS

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GIVE YOUR ADVOCATES A SPECIAL DISCOUNT

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Put your referral program front and center

•Product arrives in the mail

•Completes setting up an account

•Passes a level

•Any other emotional state

ASK AFTER AN “AHA MOMENT”

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•Make it shareable in one click

•Use pre crafted emails and social media

updates

•Send recipients to landing page

MAKE IT EASY FOR PEOPLE TO SHARE & CONVERT

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THE DISNEYLAND EFFECT

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THE DISNEYLAND EFFECT IN REAL LIFE

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Host a local event CONNECT AND RELATE WITH YOUR CUSTOMERS

LEARN MORE NOW

Discover how Kissmetrics can help you optimize your marketing

SUJAN PATEL Co-Founder, Web Profits

@SujanPatel

sujan.p@webprofits.agency

THUE MADSEN Marketing Operations Manager, Kissmetrics

@ThueLMadsen

tmadsen@kissmetrics.com

Questions?