how to leverage social media for seo by navneet kaushal

www.digitalvidya.com

Social Media Marketing

BootcampHow to Leverage Social Media for SEO

A presentation by Navneet Kaushal, CEO PageTraffic

What is Search Engine Optimization (SEO)?

What is Social Media Marketing (SMM)?

Search has gone Social

Search Results have gone beyond Text

How The Ranking Factors Have Changed?

Then Now

What is the Opportunity of Social in Search?

Just 15 tweets helped this blog post get into top 10 within 2 days

Tweets Help You Rank Higher

Social media makes it easy to dominate your brand name search as Twitter, Facebook, Flickr, Youtube videos appear in a cluster on page 1.

Brand Domination In Search Engines

If you log in to your Google Account and search, you will see which results have been recommended by your social connections.

Social References In Organic Search

After logging inBefore logging in

One of the results from my social contact moves up after logging in

The Rise of Personalized Search

Deep Social Crawl By Search Engines

Be Visible on Relevant Social Media Channels

Groups

The future: Integrated Marketing

Technology