how to leverage mobile for your organization

How To Leverage Mobile For Your Organization

Todd MarksPresident & CEO

todd.marks@mindgrub.com@mindgrub

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• Overview of Mobile Market Place• Examples of Commonly Used Apps• Samples of Apps you Could Build For Your Business• Mobile Marketing• The Development Process High-Level Overview• Native vs. Mobile Web

How To Leverage Mobile For Your Organization

This session will cover the following topics:

Mobile Market Trends

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Convergence of Technology

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Growth of the Gadget

http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en

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Tablets Entered The Enterprises in 2011

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Tablets In The Enterprise

Top 5 Apps(categories)

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#5: CRM

• ScanBizCards (paid)

• CardMunch (paid)

• Bump (free)

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#4: Video Conferencing

• Adobe Connect (free)

• Webex (free)

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#3: Notetaking

• Evernote (free)

• Dragon Dictation (free)

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#2: Remote Desktop

• Splashtop (paid)

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#1: Documents & Presentations

• Adobe Reader(free)

• iBooks (free)

• Quickoffice Pro HD (paid)

• Documents Free (free)

• Salesbag (paid)

Customer Support

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Case Study :: GEICO Customer Support

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Case Study :: DELL Customer Support

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Case Study :: Yamaha Customer Support

Data Visualization

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Data & Reporting :: Blue Sky Factory

Reporting & Metrics key to determining ROI

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Data Visualization :: Total Baby

User Generated Content

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News Media

Dawn of the Social Consumer

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•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)

The Dawn of the Social Consumer

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The Dawn of the Social Consumer

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Augmented Reality :: GEICO

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Case Study: GEICO Tailgate

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Case Study: GEICO Tailgate

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LBS & Augmented Reality

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Case Study :: 600Block

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Convention & Visitors Associations

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Convention & Visitors Associations

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Case Study :: UNLV Alumni Association

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Case Study :: Sonoma County, CA

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Case Study :: University of Md (UMBC)

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Johns Hopkins > Wayfinding

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Yamaha > Dealer Locator

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viaPlace - Augmented Reality

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viaPlace - Augmented Reality

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viaPlace - Augmented Reality

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QRCodes

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QR Codes

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Tours & Augmented Reality

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Tours & Augmented Reality

ECommerce

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iPad Applications :: ConnorNYC

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MyMakeup101

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MyMakeup101

Tablets

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iPad Applications :: FORBES

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iPad Applications :: GEICO Glovebox

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iPad Applications :: Netapp Salesman App

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iPad Applications :: Admiral

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iPad Applications :: KPSS Salesman App

eLearning

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UMBC – Instructional Systems Dev App

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UDL Links :: Resource Finder

Game Dynamics

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Mobile Gaming :: Scuba Adventures

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Mobile Gaming :: Art & Science Worlds

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Mobile Gaming :: Scuba Adventures

Mobile Marketing Methodology

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Mobile Marketing Methodology

A Good Mobile Marketing Campaign1:• Know your audience• Establish your budget in advance• Choose How to deploy your mobile marketing message

• Build Long-Term Relationships

1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899

QRcodesSMSIn-App AdvertisingSocial Media IntegrationMarketing AppsNative Apps

Mobile WebAugmented RealityMobile GamingEcommerceDiscount and SpecialsLBS / Tours

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Mobile Marketing ROI

The steps to achieve a solid ROI on a mobile marketing initiative are as follows:

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Mobile Marketing Steps to Measure ROI

1) Establish - a Baseline to measure results2) Create an Activity Timeline

Activites, Social Data, Web Data, Transactions

3) Monitor – Sales RevenueHow often customers make transactions.How many customers you are reaching.How much customers are spending.

ROI =Cost of Investment

(Gain from Investment - Cost of Investment)

The Development Process

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Native vs. Mobile Web

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Native vs. Mobile Web (Facebook)

Facebook’s move to a native app• Faster

performance• Use of native

controls• Offline storage

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1) Start small, with a clear vision2) Do your research3) It's all in your name -- and your brand4) See if a DIY solution will really meet

your needs, and get ready for the next steps

5) Know how to hire a developer

5 Steps To Get Started

http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html

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Mobile Development Process

Questions?

Todd MarksPresident & CEO

todd.marks@mindgrub.com@mindgrub