how to get paid to promote yourself

Post on 13-May-2015

777 Views

Category:

Business

4 Downloads

Preview:

Click to see full reader

DESCRIPTION

The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you'll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one • The easiest product you could probably ever create • Why leaf blowers sell themselves • Multiple ways to get paid to promote yourself

TRANSCRIPT

Geoff McDonald @IdeasMarketing #ideaslunch

How to Get Paid to Promote Yourself

It’s OK, we haven’t

started yet!

Geoff McDonald @IdeasMarketing #ideaslunch

How to Get Paid to Promote Yourself

Ideas Architect

Follow conversation on Twitter: @ideasmarketing

?Geoff McDonald @IdeasMarketing #ideaslunch

The Marketing BlindspotPart 1

Geoff McDonald @IdeasMarketing #ideaslunch

Recording + Slides PDF : IdeasMarketing.com.au/webinars

Promotion Costs Money!

Geoff McDonald @IdeasMarketing #ideaslunch

Ads, Brochures, PR

Geoff McDonald @IdeasMarketing #ideaslunch

Lifetime Customer Value

Geoff McDonald @IdeasMarketing #ideaslunch

The Holy Grail

Recording + Slides PDF : IdeasMarketing.com.au/webinars

Expense or Income?

Geoff McDonald @IdeasMarketing #ideaslunch

See Things Differently x4

Sometimes we find incredible answers in unlikely places

The Holy Grail

Are you part of our cult?

The Holy Grail

?Geoff McDonald @IdeasMarketing #ideaslunch

What are you promoting?

Geoff McDonald @IdeasMarketing #ideaslunch

Part 2

The Ideas Marketing Curve

$$$

The Ideas Marketing Curve

$$$

Relationship

The Ideas Marketing Curve

$$$

Relationship

The Ideas Marketing Curve

$$$

Relationship

The Ideas Marketing Curve

$$$

Free

Relationship

Low

High

All Roads Lead to Rome

$$$

Webinar

Relationship

Workshop

Consult

Ideas Marketing : My Business

$$$

Free

Relationship

Low

High

Paid to Promote : Your Best Opportunity

$$$

Free

Relationship

Low

Up the Curve : From Free to Fee

$$$

Relationship

Low

High

Down the Curve : From High To Low

Key Principal : Move Up The Curve

Make it good enough to sell

29 Visual Book Summaries available at : BookRapper.com

$$$

Free

Relationship

Low

From Free to Fee V From Fee to Free

Key Principal : Move Down The Curve

Productize Your Service

Sell Your Service Without you Being There

?Geoff McDonald @IdeasMarketing #ideaslunch

Are you shy and lazy?Part 3

Geoff McDonald @IdeasMarketing #ideaslunch

How do you get paid to promote your services?

Geoff McDonald @IdeasMarketing #ideaslunch

Geoff McDonald @IdeasMarketing #ideaslunch

Books are dying!

Geoff McDonald @IdeasMarketing #ideaslunch

Books are lazy and shy!

Geoff McDonald @IdeasMarketing #ideaslunch

Recording + Slides PDF : IdeasMarketing.com.au/webinars

Are your productsshy and lazy?

Passive Active

Geoff McDonald @IdeasMarketing #ideaslunch

Which Sells More?

Which Sells More?

The Web has changed!

Passive Active

Major Product Trend

What do these three things have in common?

Geoff McDonald @IdeasMarketing #ideaslunch

What am I selling?

Geoff McDonald @IdeasMarketing #ideaslunch

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Geoff McDonald @IdeasMarketing #ideaslunch

Create an Active Product

Geoff McDonald @IdeasMarketing #ideaslunch

Create a Public Product

Recording + Slides PDF : IdeasMarketing.com.au/webinars

a BIG opportunity

Geoff McDonald @IdeasMarketing #ideaslunch

The easiest opportunity

Geoff McDonald @IdeasMarketing #ideaslunch

The easiest opportunity

Geoff McDonald @IdeasMarketing #ideaslunch

The easiest opportunity

?Geoff McDonald @IdeasMarketing #ideaslunch

What’s NextPart 4

Geoff McDonald @IdeasMarketing #ideaslunch

Four Principles to Get Paid To Promote Yourself

Make it good enough to sell

Productize Your Service

Four Principles to Get Paid To Promote Yourself

Create an Active Product

Four Principles to Get Paid To Promote Yourself

Create a Public Product

Four Principles to Get Paid To Promote Yourself

September 1st 12:30-1:15pm Facebook.com/IdeasMarketing

Making Ideas Happen

Next Webinar

Melbourne 14 October 8:30am - 5:00pm

Workshop: How to Design, Build and Sell Your Ideas

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Geoff@IdeasMarketing.com.au

IdeasMarketing.com.au/Webinars

top related