how to get more views on youtube by john trefry
Post on 17-Jun-2015
1.251 Views
Preview:
DESCRIPTION
TRANSCRIPT
How To Get More
Views On YouTube
John Trefry Founder & CEO, 4WT Media
#SMX #SMXsocial13
Background
4W T Media specializes in creating high impact video that inspires audiences to engage. That means
our content makes people take action: share, like, interact, subscribe, buy.
We work with companies of all sizes across multiple industries.
N ice to meet you, w e’re 4W T M edia .
www.4wtmedia.com
Trends
www.4wtmedia.com
Interruption marketing is dying
Trends
www.4wtmedia.com
Content isn’t king, audiences are
Trends
www.4wtmedia.com
Brands have become storytellers
Content strategy
www.4wtmedia.com
Key Elements to Plan:
• Goals
• Audience
• Placement
• Competitive Analysis
• Tone
Content strategy
www.4wtmedia.com
Goals should be granular
Content strategy
www.4wtmedia.com
Your audience likes what?
Content strategy
www.4wtmedia.com
Plan your placements
Content strategy
www.4wtmedia.com
Study the competition
Content strategy
www.4wtmedia.com
Chose your tone wisely
Production
www.4wtmedia.com
MVP – Minimum Viable Production
• Maintaining a schedule
• Producing for cheap
• Ideate with your audience
Production
www.4wtmedia.com
Create early, create often
Production
www.4wtmedia.com
Film students are great
Production
www.4wtmedia.com
Ask your audience
Contact:
John Trefry
E:john@4wtmedia.com
P: 310.745.9466
4WT Media | 8965 Lindblade St. | Culver City, CA 90232
Thank You
w w w .4w tmedia .com
top related