how to create killer recruiting content

How To Create Killer Recruiting Content

Matt CharneyExecutive Editor, Recruiting Daily

www.recruitingdaily.comwww.mattcharney.com

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#RecFest2@mattcharne

y@RecruitingBl

ogs

Which of the following do you consider“recruiting content”?

a. Blog Postsb. Job Advertisementsc. Career Sited. Social Media Career Pagese. All of the above

Which of the following do you consider “Recruiting Content?

a. Blog Postsb. Job Advertisementsc. Career Sited. Social Media Career Pages

When you think about great content, whatmakes it great? When it…

a. Teaches me something I don’t know.b. Knows my struggle and I think “wow I worked on that

yesterday!”c. Is interesting enough to share with my network.d. Pulls at my heart strings. I love a good cry.

When you think about great recruiting, whatmakes it great? When it…

a. Teaches me something I don’t know.b. Understands what I’m going through and I think “wow I

worked on that yesterday!”c. Is interesting enough to share with my network.d. Pulls at my emotions. I love a good cry.

#TrollOn

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Shit your audience cares about.

AMPT: Acronyms are fun.

Driver #1: Advancement

Driver #2: Money

Driver #3: People

Driver #4: Technology

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#1 #2

#3 #4

“are consumers of work. And like all consumers, they have choice.”– Peter Cappelli

CONTENT BEST PRACTICES FORPEOPLE WHO HATE WRITING.

Momentum, a Model anda Point-of-View.

A Point-of-View.

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“"Advice is a form of

nostalgia”Baz Lurhman

Looks Like Pac Man

Doesn't look like Pac Man

Where do People get information?

Google

Elsewhere

Looks Like PacMan

Doesn't looklike Pac Man

Percentage of the chart thatlooks like Pac Man.

57% of statistics are made up on the spot.

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“Britney proves that while you cannot polish a turd, you can roll it in glitter.” – LA Times

Tables with skirts suck.

When everyoneelse Zigs, Zag.

If you have to choose between professional or memorable, always choose memorable.

If you want to be a disruptor, you will need to be comfortable with being disruptive.

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Content without engagement is likegolfing with one arm.

A Model.

The only measurable outcome of content is people knowing you without knowing you.

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I likeyou

I may want to

buy something from you real soon

time

1. Write About What You Know.

2. Post When You Have Something to Say.

3. Length doesn’t matter.4. Sound like a person.

Don’t chase traffic. Find your voice. Top 10 Lists Suck. Only extract as much value as you give. Engagement is everything.Your audience is not an algorighim.Treat readers like adults. Stop patronizing.

Content isn’t about “if.” It’s about “how.”There’s no silver bullet. Success is subjective.

#InnovateHR @MattCharney

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