how to create fantastically shareable social media graphics

@JuliaCSocialwww.jcsocialmarketing.com

Takeaways

• The6elementsthatmakeagreatsocialmediagraphicandvisual;

• Examplesfrombrandsthataremakingandsharingeye-catchinggraphics;

• Freeorlow-costtoolsthatdonotrequireanytechnicalknowledgetouse!

@JuliaCSocial www.jcsocialmarketing.com

VisualsAreVital

• 90%ofinformationtransmittedtothebrainisvisual.Visualsareprocessed60,000Xfasterinthebrainthantext.

• Videosonlandingpagesincreaseaveragepageconversionratesby86%.– Resource:Wishpond

http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014

VisualsAreVital

• Postswithvisualsreceive94%morepagevisitsandengagementthanthosewithout.

• 60% ofconsumersaremorelikelytoclickonabusinesswhoseimagesappearinsearchresults.

• Resource:Wishpond

AreYouACreatorOrACurator?

• Creators – 54%ofinternetuserspostoriginalphotosorvideosonlinethattheythemselveshavecreated.

• Curators – 47%ofinternetuserstakephotosorvideosthattheyhavefoundonlineandrepostthem.

• Youshouldbeacombinationofboth.– Resource:PewInternet

http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/

IMPORTANT!DoNotStealImages• ONLYuselegalimagesthatyouhavetherightstoeditand/oruse.

• DonotjustgotoGoogleImagesandswipesomethingthatlooksgreat.

• Youcan share,retweet andre-pinsomethingthatlinksbacktoabrand’ssocialmediaaccount.

LotsofPlacesforFreeImages!

BethKanter createdagreatList.ly:TheUltimateListofFreeorLowCostImage

Collections!http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-

image-collectionsiStock photo

CreativeCommonsPhotopin.comMorguefile.comGettyImages

WhatIsYourBrandIdentity?

WhatStoryAreYouTelling?

ThinkOfYourAudienceFirst

Alwaysthinkfirst aboutyouraudience&yourcommunity.

• Whatwillresonatewiththem?• Whatwilltheyfind

compelling?• Whatwilltheywanttoshare

withtheirfriends?

Example:http://www.pinterest.com/randomhouse/

WhatMakesaGreatGraphic?

1) It’svisuallycompellingandcatchesyoureye.

Thisphoto:http://www.pinterest

.com/pin/34719945249627461

2)Itconveysastory.

Thisphoto:http://www.pinterest.c

om/pin/229824387206057816/

3)Itishelpful.

Thisphoto:http://www.pinterest.com

/pin/177118197817928758/

4)Itelicitsemotion!

Thisphoto:https://www.facebook.co

m/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304

5)Itshowcasesimpact.

Thisphoto:http://www.pinterest.com/pin/260434790921678362/

6)Itisshareable.

UseInfographicsHubSpot foundthat

brandsthatpublishinfographicsincreasetheirwebsiteandblogtrafficanaverageof12%overthosethatdonot.

Thisphoto:http://visual.ly/what-infographic-2

GreatInfographics

Greatinfographics:1) Containfocuseddata2) Gooddesign3) Viraltitle

TheCompleteInfographicChecklist:https://easel.ly/blog/tag/awesome-infographics/

ToolstoCreateInfographics

MyFaveà Easel.lyVenngageInfogr.amPiktochart

ToolstoCreateGreatGraphics

WordClouds

Wordle.comTagxedo.comTagul.comWordItOut.comImageChef.com

Quotes

Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com

ToolstoCreateGreatGraphicsEnhancePhotos

UseChisel.comPinwords.comPowerPointPicMonkey.comPixlr.com

ToolstoCreateGreatGraphicsPhotoApps

ShapelyPiclabMarkstaPictionTypicWordFoto

• Thesephotos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8– http://www.pinterest.com/pin/64105994667679513/

Myfavorites

Canva.com

Myfavorites

Canva.com

Myfavorites

WordSwag

Myfavorites:WordSwag

Myfavorites

Prisma

Nothingiseasy!

Youmayneedtochangeyourcompanyculturetobecomemorevisualandtransparent.

Youwillneedtostartthinkingvisuallyandin“micro-content”terms.

Tellyourstory!

Thinkofcreatinggraphicsasshowingtheworldwhatyoudoandwhyyoudoit,inacompelling,interestingandeasy-to-shareway!

FreeE-Book

http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/

AnyQuestions?

julia@jcsocialmarketing.com

Twitter:@JuliaCSocial

Facebook:www.fb.com/jcsocialmarketing

Blog:www.jcsocialmarketing.com/blog

How to Get Started on Your Infographic with Easel.ly

BrowseSelect Template

Start Fresh

Drag & Drop Design Editor

SaveShare

Present

Use a Template or Start Fresh with a Blank Canvas

Drag & Drop EditorPlus Other Design Tools

Add Stock Photos, YouTube Videos, or Upload Image Files

Go Pro! Free 14 Day Trial

Click On the Green Button Under the Webinar View!

Basic Account is Always FREE

Business$36/yr

per user

Nonprofit$18/yr

per user

Teacher$18/yr

Teacher w/ class

$36/yr30 students

Please contact us directly for your discount or if you need a quote for your organization!

dinah@easel.ly

Questions? Contact or Follow Us!

Supportsupport@easel.ly

Dinah Ramirezdinah@easel.ly

how to create fantastically shareable social media graphics

Marketing

shareable trust

fantastically formative

the flowery applique camel toe fantastically cool tote...

tips for creating shareable content

classification: confidential - customer shareable

shareable austin

divergent thinking and the fantastically flexible human mind

creating shareable content - not noise

openappchallenge phase1submission shareable ink

policies for shareable cities

policies for shareable cities - nasco cooperative education...

web video: shareable vs shareworthy

shareable personal branding deck

how to create fantastically shareable nonprofit social media...

interoperability, oai, and shareable metadata

alta slideset, shareable version

15 customizable templates for creating shareable graphics on...

shareable city | cercamia

17 customizable templates for creating shareable graphics on

creating shareable security modules