how to create a sh*tty brand (brand strategy)

THE FAST TRACK TO CERTAIN FAILURE

—in 3 effortless steps —

For CEOs and Startups

How tocreate a sh*tty brand

(and we do mean effortless)

But first,some!obering facts(before your bubble"eally bursts)

@davidbrier

With a new business opening its doors every 80 minutes....

@davidbrier

With a new business opening its doors every 80 minutes....

You face 127 new competitors each week (that’s 6,600 each year).

@davidbrier

99% of those companies will make the same 3 mistakes.

@davidbrier

99% of those companies will make the same 3 mistakes. Creating nothing morethan a sh*tty brand.

@davidbrier

99% of those companies will make the same 3 mistakes. Creating nothing morethan a sh*tty brand. And a lousy company.

@davidbrier

The following slides show you the exact 3 steps to do that....

@davidbrier

The following slides show you the exact 3 steps to do that....So you can avoid making those same stupid mistakes.

@davidbrier

The following slides show you the exact 3 steps to do that....So you can avoid making those same stupid mistakes. And

succeed.@davidbrier

#esented with scientific precision

in!tartling Defy-O-Vision

The 3 Steps to a Sh*tty !and

Using cliches toconvey your brand’s

value and distinction

“How to create a sh*tty brand”

Step 1

Copying whatother brands are

doing to guidewhat your brandshould be doing

Using cliches toconvey your brand’s

value and distinction

“How to create a sh*tty brand”

Step 2and its by-product

Copying whatother brands are

doing to guidewhat your brandshould be doing

Using cliches toconvey your brand’s

value and distinction

me-toocrap

“How to create a sh*tty brand”

Step 2and its by-product

Copying whatother brands are

doing to guidewhat your brandshould be doing

What yourmother/spouse/best friend/dog

thinks your brand should be doing

Using cliches toconvey your brand’s

value and distinction

“How to create a sh*tty brand”

Step 3and its by-products

Copying whatother brands are

doing to guidewhat your brandshould be doing

What yourmother/spouse/best friend/dog

thinks your brand should be doing

Using cliches toconvey your brand’s

value and distinction

me-toocrap

“How to create a sh*tty brand”

Step 3and its by-products

Copying whatother brands are

doing to guidewhat your brandshould be doing

What yourmother/spouse/best friend/dog

thinks your brand should be doing

Using cliches toconvey your brand’s

value and distinction

me-toocrap

uselesscrud

“How to create a sh*tty brand”

Step 3and its by-products

Copying whatother brands are

doing to guidewhat your brandshould be doing

What yourmother/spouse/best friend/dog

thinks your brand should be doing

Using cliches toconvey your brand’s

value and distinction

me-toocrap

uselesscrud

mindlesswaste

“How to create a sh*tty brand”

Step 3and its by-products

Resulting in the final outcome...

Copying whatother brands are

doing to guidewhat your brandshould be doing

What yourmother/spouse/best friend/dog

thinks your brand should be doing

Using cliches toconvey your brand’s

value and distinction

me-toocrap

uselesscrud

mindlesswaste

“How to create a sh*tty brand”

Step 3in all its glory

Copying whatother brands are

doing to guidewhat your brandshould be doing

What yourmother/spouse/best friend/dog

thinks your brand should be doing

Using cliches toconvey your brand’s

value and distinction

me-toocrap

uselesscrud

mindlesswaste

“How to create a sh*tty brand”

Step 3in all its glory

sh*t

It’s that easy!

Want to delete this crap from your brand?

Want to delete this crap from your brand?

Use these 3"imple"teps...

1. Get"id of clichés

@davidbrier

1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original

@davidbrier

1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original

3. Stop!eeking out permission and agreement from everyone from the

mailman to your mother-in-law (she doesn’t know).

Be certain and confident.@davidbrier

1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original

3. Stop!eeking out permission and agreement from everyone from the

mailman to your mother-in-law (she doesn’t know).

Be certain and confident.Or hire us.@davidbrier

Need more insight into creating a brand?Check out:

Subscribe: www.risingabovethenoise.com@davidbrier

Need more insight into creating a brand?Check out:

Subscribe: www.risingabovethenoise.com@davidbrier

Need more insight into creating a brand?Check out:

Subscribe: www.risingabovethenoise.com@davidbrier

Need more insight into creating a brand?Check out:

Subscribe: www.risingabovethenoise.com@davidbrierOr hire us.

Want more?

Want more?Subscribe at RisingAboveTheNoise.com

Want more?Subscribe at RisingAboveTheNoise.com

Follow David Brier on twitter:@davidbrier

Want more?Subscribe at RisingAboveTheNoise.com

Follow David Brier on twitter:@davidbrier

Design, art direction and text by David Brier of DBD International

Copyright 2013 DBD International