how to build your dream publishing project

How to take your publishing to the next level beyond just blogging

Kash Bhattacharya !

@BudgetTraveller #traverse14

Little about me…

• BudgetTraveller.org

• Featured in the Guardian, NY Times, CNN, Vanity Fair, Cosmopolitan to name a few

• Helped develop award winning campaigns like #BlogVille and #Blogmanay

• Publishing -10 years experience

“No man but a blockhead ever wrote except for money.” !

Samuel Johnson !

@BudgetTraveller #traverse14

152,000,000?

@BudgetTraveller #traverse14

@BudgetTraveller #traverse14

To thrive in the current world of digital publishing you have to see yourself

as an innovator.

@BudgetTraveller #traverse14

Have a really damn good idea

@BudgetTraveller #traverse14

Film Traveller!Cote D’Azur

!!

A travel blog about the film connections that Cote

D’Azur enjoys. !

@BudgetTraveller #traverse14

!

BudgetTraveller’s

German Wanderlust

!!

48 Hour Guides to Germany’s leading youth

destinations.

@BudgetTraveller #traverse14

Where do damn good publishing ideas come

from?

@BudgetTraveller #traverse14

Solving problems? Solving problems that no one else sees

@BudgetTraveller #traverse14

Little Green Map

!From sustainable

restaurants to recycled jewellery shops-a unique map to help locals find ‘green’ inspiration on

their doorstep.

@BudgetTraveller #traverse14

Luxury Hostels of

Europe !

!

A guidebook to Europe’s coolest design hostels.

@BudgetTraveller #traverse14

Please.!Allow yourself to be creative

@BudgetTraveller #traverse14

!!!!!!!!‘In our frenzied connected world we need to make some time to

make some mood for creativity……….

!A tortoise cocoon from which we can check it's safe to come out into a self-created oasis in our

lives.’ !

John Cleese!!!!!!!!!!!!!!!!!!!!!!!

@BudgetTraveller #traverse14

“I don't go into ventures to make a fortune. I do it because I'm not satisfied with the way others are

doing business.” !

Richard Branson!!

!

@BudgetTraveller #traverse14

2. How you execute the idea will determine your success.

@BudgetTraveller #traverse14

Learn to delegate &Work with good people who know their *shit*

@BudgetTraveller #traverse14

Pitch like a proMost great publishing ideas,

blogs fail because of their inability to find the cash to take their ideas forward.

@BudgetTraveller #traverse14

Lara Dunston. Grantourismo. An entrepreneurial model for travel writers working in an evolving media. Tnooz

“I’ll be spending as much time pitching ideas as responding to them, developing story ideas as writing them, and initiating almost as many

project concepts as they’re working on. ”

@BudgetTraveller #traverse14

“You must be able to condense your pitch into one sentence.”

@BudgetTraveller #traverse14

Travel guides for Film Lovers

@BudgetTraveller #traverse14

Importance of good design.

@BudgetTraveller #traverse14

@BudgetTraveller #traverse14

@BudgetTraveller #traverse14

@BudgetTraveller #traverse14

It’s good to have a media kit because it makes you and your blog look credible…

@BudgetTraveller #traverse14

Does your story matter?

@BudgetTraveller #traverse14

Tell a story that people can relate to. Hopefully you’ll find brands

that relate to your story too.

@BudgetTraveller #traverse14

Be prepared to fail. Many times.

@BudgetTraveller #traverse14

“Success is failure turned inside out, the silver tint of the clouds of doubt”!

!

There are a lot of opportunities we can derive from failure, we just need to know how to.”

@BudgetTraveller #traverse14

Thank you for your time! Questions?