how to build a successful business

How to build a successful business

Sell it. Then built it.

What makes THE difference

=> An engaged community <=

How to sell before building?

1.  Create a community 2.  Understand the main problem your members have 3.  Get pre-orders for a product that solves the problem

Part #1. Building your community

•  Learn about who your customers are, their goals and problems

•  Build relationship with members: “People do not buy from random strangers”

Why?

Part #1. Building your community 1. Getting traffic è blog

2. Turning visitors into subscribers è landing page

3. Nurturing the relationship è emails You

§ Write catchy titles § Spend time sharing the link in existing communities

§ Add a strong “call to action”

#1 - Step 1: Blogging

§ Optimize your landing page: 1.  Clear email opt-in form 2.  No extra button or menu 3.  Offer a “gift”

§ Turn visitors into subscribers

#1 - Step 2: Collecting email addresses

•  The more you teach, the most you’re seen as a trustworthy expert.

•  The day you offer pre-orders, you’ll get members’ attention.

#1 - Step 3: Nurturing the relationship

Send helpful emails every

3 days to your subscribers

§ Having converstions

§ Sending surveys

§ Organizing events

Part #2. Identifying a problem

3 ways to detect members’

biggest pains

What is the goal you want to achieve? What is your next challenge?

#2. Good questions to ask

What is the biggest problem you have in order to reach this

goal?

§ Step 1: Creating an offer § Step 2: Creating a launching plan for the pre-

order stage

Part #3. Getting pre-orders

§  Create at least 3 packages: ü Offer choices to customers

ü Generate more income

§  Add extra-services in the higher-priced packages

#3 - Step 1: Creating an offer

§ Pick a date for the launch

§ Communicate members via email about your product and date of release

§ Give all the information needed before the launch

#3 - Step 2: The launching plan

•  Avoid missing sales.

•  Create urgency – Give a discount – Offer free extra-services – Limit the number of participants – Limit the time

#3 - Step 2: The launching plan

Don’t forget to communicate !

Then…?

Thanks!

§  Course to learn how to build your business effectively

§  Group calls + private forum to learn with and from peers

§  One-on-one coaching to answer your specific questions

TCS Accelerator Program

2 months – Starts last week of May

§ Until May 21, 10pm, Pacific Time.

§ www.TheCollaborativeStartup.com

TCS Accelerator Program

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