how to build a successful corporate video business
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Mark Drager and Kyle Wilson of Phanta Media hosted an hour long session walking through the 10 Secrets to Building a Successful Video Business for the "Adobe Ask A Video Pro Webinar Series"TRANSCRIPT
How to Build a Successful Corporate Video Business
Presenters: Mark Drager, Founder Kyle Wilson, Head of Post Production
#ExtraordinaryVideo phantamedia.com
TODAY’S TOPICS:
// WHAT IS CORPORATE VIDEO TODAY AND HOW DO LOCAL MARKETS SHAPE YOUR OFFERING?
// WHERE ARE THE GROWTH OPPORTUNITIES?
// THE 10 SECRETS TO BUILDING A SUCCESSFUL VIDEO PRODUCTION BUSINESS
// THE TOOLS OF THE TRADE: A PRODUCTION PIPELINE THAT PRODUCES RESULTS
About Phanta Media
// Est. 2006
// Current Internal Structure: 10 People in the Business // 2x Business Development // 2x Producers // 3x Editors // 1x Motion Graphics // 1x Part Time Admin / PA / Copy Writing // Myself // …and Freelancers
#ExtraordinaryVideo phantamedia.com
WE ALSO PLAY NICE IN THE SANDBOX
What is corporate video today and how do local markets shape your offering?
#ExtraordinaryVideo phantamedia.com
What is Corporate Video?
Marketing // Promotion // Communications
Operations // Reputation Management
Social Media // Lead Generation // Sales
#ExtraordinaryVideo phantamedia.com
What is Corporate Video?
Corporate Video is about helping business people achieve their business goals.
#ExtraordinaryVideo phantamedia.com
How Do Local Markets Shape Your Offering?
Local Economies Local Market Needs
Local Budgets
#ExtraordinaryVideo phantamedia.com
How Do Local Markets Shape Your Offering?
Local Economies Local Market Needs
Local Budgets
Expectations / Project Types / Approaches
#ExtraordinaryVideo phantamedia.com
Where are the growth opportunities?
#ExtraordinaryVideo phantamedia.com
VALUELOW HIGH
BUDGETS
LOW
HIGH
Marketing & Promotion !
Branded Content !
Content Production !
Training Content !
Internal Communications
#ExtraordinaryVideo phantamedia.com
VALUELOW HIGH
BUDGETS
LOW
HIGH
Marketing & Promotion !
Branded Content !
Content Production !
Training Content !
Internal Communications
#ExtraordinaryVideo phantamedia.com
The 10 secrets to building a successful video production business
#ExtraordinaryVideo phantamedia.com
What matters is whatever a client values… no more and no less.
SECRET #1: What really matters?
#ExtraordinaryVideo phantamedia.com
Your mindset is the most important trait.
SECRET #2: What dictates success?
#ExtraordinaryVideo phantamedia.com
Money on the Side Full Time Freelance
Small Shop Large Firm Built to Sell
SECRET #3: Know your goal.
#ExtraordinaryVideo phantamedia.com
You can’t copy and paste how others market, sell or run their business.
SECRET #4: Don’t steal.
#ExtraordinaryVideo phantamedia.com
Build your business around your passion and it won’t feel like work.
SECRET #5: Find your passion.
#ExtraordinaryVideo phantamedia.com
People want to work with people who know what they’re talking about.
SECRET #6: Start with what you know.
#ExtraordinaryVideo phantamedia.com
“Market your mission, not your product.”
SECRET #7: Stand for something.
WISTIA - APRIL 23RD 2014
#ExtraordinaryVideo phantamedia.com
It’s easier to sell when others deliver the work !
It’s easier to make big promises when you know you/your team can deliver
!
If you can’t sell, find someone who can.
SECRET #8: You have to sell.
#ExtraordinaryVideo phantamedia.com
Never whitelable
Own your IP
Fight for the rights to display it
Do whatever it takes to build your portfolio
SECRET #9: Your portfolio is your livelihood.
#ExtraordinaryVideo phantamedia.com
Don’t give up.
SECRET #10: Stick to it.
#ExtraordinaryVideo phantamedia.com
The tools of the trade: A production pipeline that produces results
#ExtraordinaryVideo phantamedia.com
How to Build a Successful Corporate Video Business
Presenters: Mark Drager, Founder Kyle Wilson, Head of Post Production
#ExtraordinaryVideo phantamedia.com
TODAY’S TOPICS:
// WHAT IS CORPORATE VIDEO TODAY AND HOW DO LOCAL MARKETS SHAPE YOUR OFFERING?
// WHERE ARE THE GROWTH OPPORTUNITIES?
// THE 10 SECRETS TO BUILDING A SUCCESSFUL VIDEO PRODUCTION BUSINESS
// THE TOOLS OF THE TRADE: A PRODUCTION PIPELINE THAT PRODUCES RESULTS