how-to build a minimum viable product (mvp)

Product-Market-Channel-FitMinimum Viable Product

adriana@openbubbles.com

Adriana Herrera

@adriana_herrera

HI!

ABOUT ME

ABOUT ME

ABOUT ME

ABOUT ME

ABOUT ME

IDEA

Web

Mobile

CONSUMERENTERPRISE

STEP 1

SIGN-UP PAGEMVP

What is YourValue

Proposition?

A/B TEST

SpyFu

Launch Rock Wordpress

Optimizely

ThemeForest.com

STEP 2

CONVERSION RATE

MVP

Establish Baseline

15% is a Good Ratio

for Consumer

Google Analytics

Facebook Ads

Google Adwords

STEP 3 FIND YOUR AUDIENCE/USER

MVP

What is the Profile of Your

User?

Market Size? Large

Enough?

TAM?

Where Are

Users?

Forrester Research

Total Addressable Market FormulaX User * $X Value * X Per Year

Alexa

You Know Real User Value By Knowing Your Funnel

STEP 4

SCOPE PRODUCT

MVP

Slash and Cut

Slash and Cut Again!

LeanestVersion

Mechanical Turk

Keynote

AxureBalsamiq

MallsFood Courts

NetworkLinkedIn

Rapportive

PowerPoint

STEP 5

BUILD PRODUCT

MVP

Learn to Code

Recruit CTO

DevShop

Contract

Code AcademyGeneral Assembly

Founder DatingTech Events

MagmaLabs.io

ElanceODesk

STEP 6 VALIDATE BUSINESSASSUMPTIONS

MVP

Benchmarks/KPIs

UserProfile

UserFunnel

User Funnel

Referral

AcquisitionEngagement

Activation

Retention

%%

%

%%

KPI

Zopim

Survey.io

STEP 7 DECIDE IF YOU MOVE FORWARD

MVP

What Does the Data Tell

You?

Iterate?

Kill?

Check Your"Emotions and Ego

Don’t Be Too Tied to an IdeaCohort Reports

Google AnalyticsKissMetrics

STEP 8

FIND YOUR CHANNEL(S)TO SCALE

MVP

User Acquisition Outside

of the Must Do Basics

Growth Hack

Get Creative

TechCrunch VentureBeat

College Campuses GrowthHackers.com

Marketers AND

Engineers

Engineers Are Great to Help Discover Scalable

Acquisition Channels

KissMetrics BlogAndrew Chen Blog

Prod

uct A

ssum

ption

sDr

ivers

Analy

sis

Actio

nable

Dat

a an

d De

liver

y

Sunr

ise S

essio

ns

SUMMARY

Chan

nel D

evelo

pmen

t

Be YourselfBe Humble

Keep Learning Try New ThingsBe Okay with MistakesWork With People That Share Your Values

HAVE FUN!Create Balance

Focus

adriana@openbubbles.com

Adriana Herrera

@adriana_herrera

THANK YOU