how to be social at an event
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HOW TO BE SOCIAL
AT AN EVENTMPISCC WEEKEND EDUCATION SUMMIT 9/21/13
#2013WES @ELIZABETHGLAU
ELIZABETH GLAU, CMPWWW.BASICSOCIALMEDIATRAINING.COMWWW.LINKEDIN.COM/IN/ELIZABETHGLAU
#2013WES @ELIZABETHGLAU
ALL ABOUT HASHTAGS
#2013WES @ELIZABETHGLAU
PRE-EVENT PLANNINGCONTENT CREATIONSCHEDULING POSTSWORKING WITH PARTNERS
#2013WES @ELIZABETHGLAU
CONTENT CREATIONMEETING PLANNERS
•STALK THE HASHTAG•ENCOURAGE / REWARD
SOCIAL •NOTIFICATIONS
#2013WES @ELIZABETHGLAU
CONTENT CREATION (CONT.)EXHIBITORS / ATTENDEES
•SESSIONS YOU WILL ATTEND•WHO DO YOU WANT TO
MEET / SEE•STALK THE HASHTAG
•ADD VALUE•BLOG: “PRE-SHOW
ADVICE”
#2013WES @ELIZABETHGLAU
SCHEDULING POSTS
HootSuite HubSpot
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WORKING WITH PARTNERS
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DURING THE EVENTNOTIFICATIONSREAL TIME SHARINGTWEET-UPS
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NOTIFICATIONS
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CAN I OUTSOURCE THIS?
DREAMFORCE 2012 VIA HTTP://WWW.BLUEWOLF.COM/BLOG
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REAL TIME SHARING
LIVE TWEETINGINSTAGRAM PICTURES
FACEBOOK POSTS
Photo courtesy of SocialPoint
#2013WES @ELIZABETHGLAU
PROMOTE YOUR SOCIAL SELF
TWITTER NAMETAGTWITTER HANDLES ON NAME TAGS
“I TWEET” RIBBONS
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TWEET-UPSTHEN• MEET PEOPLE WHO YOU ONLY KNEW
ONLINE• INFORMAL• SPONTANEOUS
NOW• RECEPTION / MIXER• PLANNED• SPONSORED
#2013WES @ELIZABETHGLAU
POST EVENTBLOGDATA CAPTUREFOLLOW UP
#2013WES @ELIZABETHGLAU
BLOG
#2013WES @ELIZABETHGLAU
DATA CAPTURE
#2013WES @ELIZABETHGLAU
FOLLOW UPMEETING PLANNERS• RESPOND TO FEEDBACK• ENGAGE WITH INDIVIDUALS• MEASURE ROI
EXHIBITORS / ATTENDEES• CONNECT ONLINE• CONNECT OFFLINE• MEASURE ROI
#2013WES @ELIZABETHGLAU
HOW TO BE SOCIAL IN OUR
INDUSTRYFACEBOOK GROUPS
TWITTER CHATSGOOGLE+ HANGOUTS
#2013WES @ELIZABETHGLAU
QUESTIONS?614-286-4685EGLAU@BASICSOCIALMEDIATRAINING.COM
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