how to advertise on facebook - 2q 2016

WHY ADVERTISE ON FACEBOOK?There are 3 million businesses currently advertising on Facebook, for good reason. For as little as $5, a business is able to create highly targeted and actionable ads on the Facebook Advertising platform. Businesses see 8x more engagement than an unpaid organic post to their company page. In comparison to the online average, Facebook advertising can help achieve:

Source:

Source: daytamarketing.com/facebook-advertising-whitepaper/

CREATE A BUSINESS PAGEFrom your Personal Profile, select the dropdown in the upper right hand corner.

Select Create Page.

BUSINESS PAGE FOR REALTORS®

BROKER BUSINESS PAGE AGENT BUSINESS PAGE

Select Product/Service from the DropdownSelect Real Estate from

the dropdown

CREATE AN ADFrom your personal profile select the dropdown at the top-right of the screen, select Create Ads.

Select a campaign objective.

SELECT TYPE OF ADInsert web page address where you want consumers to land.

Select Set Audience & Budget.

TARGET AUDIENCESelect location and general demographic targeting.

Select Detailed Targeting.

SET BUDGET

Start designing your ad.

Facebook will provide audience estimates for your ad based on the daily ad budget.

DESIGNING AN ADAd design is simple and self-explanatory; however it is important to remember:• Use simple, easy to read text with a clear call to action.• Visuals are very important.• No more than 20% of ad creative / image may be text. • Although your ad will run on both desktop and mobile,

design the ad with the mobile consumer in mind as the vast majority of consumers will see this ad on their mobile device.

• After you are satisfied, select Review Order and Place Order.

• You will receive a Facebook notification that your ad has been approved and will begin delivering.

• Consult with the Ads Product Guide.

ADDING MEDIA

• Ad images from your photo library or select Free Stock Images.

• Use high-resolution images for best results.

Select Images from the Media section. You may add a single image or as many as five in what is called a carousal ad. The choice depends on what you are trying to accomplish. If it is a home listing, the carousal may work best. If you are prospecting or recruiting, the single image or video may be best.

ATTENTION GRABBING HEADLINEBest Practices for Ad Copy:

• The Headline “Text” must be clear, concise, and to the point. You only have a one second to grab the viewer’s attention so make it count.

• Less is more when it comes to copy.

• Use the Call To Action button.

• Review Order

• Place Order

TRACKING AD PERFORMANCETo track your ad’s performance, select the Promote dropdown from your business page and select Ads Manager. You may pause, edit, or delete your campaign at anytime. Select the campaign you want to review. Check for Performance, Audience, and Placement.Note: Give the ad some time to run (3-6 hours) before making a decision to edit or delete. If the campaign is not meeting your business objectives, try switching out the image or revising the ad copy.

HOME PARTNERS OF AMERICA PORTALHome Partners of America is making Facebook Advertising easy for you. Access the Broker Portal via the www.homepartners.com website by selecting the button.

The FACEBOOK ADS guide provides instructions, images, and scripts to help you drive more business leads via the Home Partners of America value proposition.

HOME PARTNERS IS LAUNCHING A FACEBOOK ADVERTISING CAMPAIGN AND WE WOULD LIKE FOR YOU TO PARTICIPATE!

•CLOSE 3 DEALS WITH HOME PARTNERS BY JUNE 30TH, YOU WILL BE REIMBURSED UP TO $200*•CLOSE 5 DEALS WITH HOME PARTNERS BY JUNE 30TH, YOU WILL BE REIMBURSED UP TO $500*

Rules:

Must use the Home Partners advertising materials provided in the Broker Portal**Please email Ayoub Rabah at arabah@homepartners.com stating that you would like to participate in the campaignGood luck!

*PROOF OF APPROVED FACEBOOK ADVERTISING EXPENSES REQUIRED**If you would like to use other materials, please have them approved by Ayoub via email

QUESTIONS?

IMG Digital GroupPhone: 412.477.3349

Email: imgdigitalgroup@gmail.comwww.imgdigit.com

www.homepartners.com