how the internet has changed sales in 2011

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Do you wish you had more sales? Do you feel as though you're getting your money's worth out of Internet marketing? Are you using technology effectively to help you learn about your customers?This session will cover a lot of ground in sales and customer acquisition, you'll leave with a brain-full of new tactics and tools. Schipul's business development director Aaron Long will discuss how he has grown over the last decade using (and sometimes NOT using) the Web to make record sales happen.The online tools you need to succeed - from CRM systems and beyondCreating inbound requests on the Web - mastering Pay-Per-Click to drive salesTips for connecting in a real and genuine way with prospects and current clientsWhat hasn't changed - the traditions and stand-bys worth holding onto and growing

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The Aaron/Stockdale Paradoxhttp://www.flickr.com/photos/tonythemisfit/2860050075/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

James Stockdale

1. Stay firm in your belief that you will prevail in the end;

2. Confront the brutal facts around you.

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Economy

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Should We be Worried?

We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY

(281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

2009 – 2010 (three quarters): 80%2010 – 2011 (three quarters): 43%

2011 is 2.6 x 2009

Hard Knocks http://www.flickr.com/photos/drachmann/327122302/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Lessonshttp://www.flickr.com/photos/aboyandhisbike/3735800356/in/photostream/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Visualization

2. Motivation

3. Innovation

Guess Work http://www.flickr.com/photos/foxtongue/2657434642/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Most Leads Come From the Web

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Most Dollars Come From the Referrals (House List)

Same Over Time http://www.flickr.com/photos/dukeofuddebo/5606580203/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why?

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

http://www.flickr.com/photos/pneumatic_transport/3522525936/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Real Content

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

The Best in The World?

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Prospect’s Experience?

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Inbound Requests

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Creating Interest

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

What About Marketing Automation?

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Motivationhttp://www.flickr.com/photos/suslik/6138755686/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Recognitionhttp://www.flickr.com/photos/teeves/4167464186/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Structure and Visionhttp://www.flickr.com/photos/jayneandd/4450623309/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Managing Expectations http://www.flickr.com/photos/kenjonbro/5826607098/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Introspectionhttp://www.flickr.com/photos/luisar/3544701879/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Hard Work http://www.flickr.com/photos/trevor-dennis/2520284728/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Believe You Can Do Anythinghttp://www.flickr.com/photos/luisar/3544701879/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

“Best Friggin Thing I Have Seen In Years”http://www.sfbig.org/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Advocateshttp://www.flickr.com/photos/31155079@N06/4413987121/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Reading Tea Leaveshttp://www.flickr.com/photos/wallyg/3162598529/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Failurehttp://www.flickr.com/photos/jaxsilver/4766356883/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Symbiosishttp://www.flickr.com/photos/wallyg/3162598529/

Lessonshttp://www.flickr.com/photos/bizzyb0t/2755430320/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Visualization

2. Motivation

3. Innovation

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