how the internet has changed sales in 2011
DESCRIPTION
Do you wish you had more sales? Do you feel as though you're getting your money's worth out of Internet marketing? Are you using technology effectively to help you learn about your customers?This session will cover a lot of ground in sales and customer acquisition, you'll leave with a brain-full of new tactics and tools. Schipul's business development director Aaron Long will discuss how he has grown over the last decade using (and sometimes NOT using) the Web to make record sales happen.The online tools you need to succeed - from CRM systems and beyondCreating inbound requests on the Web - mastering Pay-Per-Click to drive salesTips for connecting in a real and genuine way with prospects and current clientsWhat hasn't changed - the traditions and stand-bys worth holding onto and growingTRANSCRIPT
The Aaron/Stockdale Paradoxhttp://www.flickr.com/photos/tonythemisfit/2860050075/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
James Stockdale
1. Stay firm in your belief that you will prevail in the end;
2. Confront the brutal facts around you.
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Economy
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Should We be Worried?
We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
2009 – 2010 (three quarters): 80%2010 – 2011 (three quarters): 43%
2011 is 2.6 x 2009
Hard Knocks http://www.flickr.com/photos/drachmann/327122302/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Lessonshttp://www.flickr.com/photos/aboyandhisbike/3735800356/in/photostream/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Visualization
2. Motivation
3. Innovation
Guess Work http://www.flickr.com/photos/foxtongue/2657434642/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Most Leads Come From the Web
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Most Dollars Come From the Referrals (House List)
Same Over Time http://www.flickr.com/photos/dukeofuddebo/5606580203/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why?
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
http://www.flickr.com/photos/pneumatic_transport/3522525936/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Real Content
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
The Best in The World?
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Prospect’s Experience?
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Inbound Requests
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Creating Interest
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What About Marketing Automation?
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Motivationhttp://www.flickr.com/photos/suslik/6138755686/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Recognitionhttp://www.flickr.com/photos/teeves/4167464186/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Structure and Visionhttp://www.flickr.com/photos/jayneandd/4450623309/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Managing Expectations http://www.flickr.com/photos/kenjonbro/5826607098/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Introspectionhttp://www.flickr.com/photos/luisar/3544701879/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Hard Work http://www.flickr.com/photos/trevor-dennis/2520284728/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Believe You Can Do Anythinghttp://www.flickr.com/photos/luisar/3544701879/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
“Best Friggin Thing I Have Seen In Years”http://www.sfbig.org/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Advocateshttp://www.flickr.com/photos/31155079@N06/4413987121/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Reading Tea Leaveshttp://www.flickr.com/photos/wallyg/3162598529/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Failurehttp://www.flickr.com/photos/jaxsilver/4766356883/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Symbiosishttp://www.flickr.com/photos/wallyg/3162598529/
Lessonshttp://www.flickr.com/photos/bizzyb0t/2755430320/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Visualization
2. Motivation
3. Innovation