web design for internet sales

7/28/2019 Web Design for Internet Sales

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Introduction to Web Design

Whether a company is strictly online, or they are a brick and mortar business that develops a website to generat

success. Hiring a professional web design company is one of the smartest decisions that a business owner can

make.

Websites have the ability to market your product and promote brand visibility, both having the potentiality in

greatly increasing the business revenue. Designing a website may seem easy to the average person, but in

actuality, it is a detailed process that can have substantial benefits if done correctly. The importance of having a

effective website cannot be stressed enough, and with the help of a qualified web designer, small to medium

sized companies too can experience the positive results a website can produce.

Choosing a web designer could be a daunting task if you do not have a lot of knowledge of what needs to go into

a web design that would eventually bear fruit for companies. Not only are there wide varieties of web designers

to choose from, but also there are also many options to consider in web designing, like web hosting and web

programming. To simply know what types of service is needed and questions to ask could help with the task of

choosing a web designer a relatively easier task.

Once you understand more about this topic, you should be able to make an informed decision and choose the

d k you through the process of

choosing a website design company, as well as familiarize you with the various aspects of web design.

Web Design Advantages

Web designers are proficient in areas such as graphic design, website content, layout, and keyword placement,

which allow you to have a website that effectively brands your company, as well as attract potential customerswhile serving the needs of current clients.

A qualified web designer can ensure your website will be successful in benefiting your company in every possibl

way.


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A good website will thoroughly represent your company, the products and services that you offer. Websites can

be accessed at any time from any location, which means that your company is essentially being marketed 24-

hours a day. Having a website that is easily approachable and user-friendly can have a huge impact on the

success of your business. Likewise, it can be greatly detrimental to your company if your website does not attrac

visitors.


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Web Design Services

Web designer s offer a wide range of services and provide you with an effective, aesthetically pleasing website.

At first, web designers focused on the visual aspect of website content and layout, but has greatly evolved with

the rising popularity if the Internet. Websites today have become much more complex, integrating online

marketing tactics such as keyword placement and search engine optimization (SEO).

Although many factors are involved in generating a successful website, there are several primary aspects of

website design that are important to be aware of, two aspects being web hosting and programming.

Web hosting

It is important to consider web hosting when developing a website, which is the service that allows your website

to be visible online. Web hosting, which is oftentimes considered the foundation of a website, acts like a physica

location for your site.

Some web design companies may offer web-hosting services, while others will require you to contact an

additional source. You can get initial quotes by contacting web-hosting companies; however, you still may end u

paying for some additional charges. Website owners can expect to pay monthly web hosting fees, which can var

depending on the company you choose.

& -

-end is the first thing people will see when they visit your site, so you will want it to be inviting

and easy-to-navigate. Someone browsing the Internet can quickly decide whether or not your site is what they

are looking for, so your we -end must clearly identify your company and what it offers. It is crucial to

-end development. Web designers know how to create front-ends

that are appealing and can attract potential clients.

-e

This specific service is only necessary for interactive sites that will be gathering information from website users

selling products, marketing services etc. Back- nd the


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functions, and anything else that is related to the web server. Not all sites will require back-end development.

Websites that requires back-end development will cost substantially more if it should require it. However, web

programming can establish a dynamic website that can potentially turn more of a profit than a website that is

template-based, why is something to be considered.


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Website Features

It will be easier for you to speak with potential web designers if you have a general idea about what features you

want your site design to include. As the initial telephone conversation with web designers may not always be

free, knowing what you want and need could save you time and money. Before contacting web design

companies, to prepare yourself, there are a couple of questions that you need to consider.

What are the goals of and for your website?

Before contacting web design companies, decide the purpose for your site. You have to determine what type of

website you want and what you want to use it for. By providing web designers this information, you are giving

generate accurate price quotes.

There are three different types of sites that are commonly used. They are:

x Web ecommerce E- commerce sites are generally used by businesses that sell products because theyallow inventory control, consumer purchases, and product management. The sites can be template-based,

allowing room for large amounts of customization. This type of website is usually the most expensive to

create because it is extremely dynamic that might require large amounts of programming.

x Showcase A website that is ideal for highlighting products and services. Showcase websites are usuallyvisually stimulating, often containing graphics because their goal is to display what the website has to offer

^ be template-based.

x Information Sharing Almost always template-based, this basic type of website is generally the cheapestand the easiest to create. Created simply to share knowledge, these sites tend to have anywhere from thre

them unique.

What do you want your site to look like?

You should also have an idea of how you want your website to look in addition to knowing what purpose you

want your website to serve. It may be helpful for you to browse the Internet to try and find websites that have a

similar style to what you are looking for. You can show these sites to graphic design companies so they can get a


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better idea of the text style, color scheme, and the overall look you want for your site. Web designers would find

the information very helpful in getting the process started.


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Costs of Having a Website Created

A basic rule of thumb regarding how much a website will cost is the more a web designer has to do, the more it

will cost you. Costs can range anywhere from a few hundred dollars for a template-based site to thousands of

dollars for an interactive e-commerce website. The type of website you want will determine how much it will co

to develop it. This is why it is important to have a good idea of what you want for your website before you

for

Factors that increase website costs

There are several factors of web design that will increase a websitd

o Online marketing You can expect the price to increase if you want to incorporate online marketingtactics into your web design services. Search engine optimization (SEO) may be an aspect of online

marketing that you will want to explore to increase awareness of your website. SEO is beneficial because

will make your website become more visible in online searches by ranking it higher on search engine

results pages, which can greatly increase traffic to your site.

o The website company Reputable, well-known companies who tend to work with high-end clients willusually charge more than lesser-known companies or a start-up. What website company you choose to

work with can play a major role in how much it will cost to create your site. The web design industry is no

regulated, so web design companies have the freedom to adjust their prices as they see fit.

o All-inclusive e-commerce websites An all-inclusive e-commerce web design will offer everything youneed to operate an effective website in one single package. Such websites will usually offer features

including search engine optimization, web marketing, web hosting, and credit card processing services.

o Flash web design Incorporating flash into web design can give your website a unique feel, making itmore visually appealing than website with no flash web design. There is a lot more work involved with

using flash, so you can expect to pay more if you want to include this feature on your website.

Keep in mind that the money you spend on developing your website could end up making you money when you

start to think that a website may seem costly. Hiring a professional graphic design company to create your

website can be beneficial by contributing to the success of your company.


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Choosing a Web Design Company

There are many web designers to choose from, which can make the task of trying to pick the best one for you

seem difficult. After determining which type of website will best suit your needs, the next step is to choose a we

design company to provide the services you will need. Our goal is to provide you with helpful tips on how to find

a web designer that best fit your needs and budget.

Evaluating different web designers

When researching web designers, it is helpful to know what elements you want your website to have in order to

ensure that they can provide you with everything you need. Do not assume that a web design company will be

able to offer you everything that you need. You may find that not all web design companies offer the sameservices. The best way to find out if a web designer is right for you is to know what you need before you contact

them, and ask them upfront if they will be able to provide such services. For example, if you are very adamant

about search engine optimization, make sure the company you choose has online marketing capabilities, or else

you will end up seeking additional services from another company.

Assessing services

If a company cannot provide you with all of the resources to accommodate your needs like web hosting or web

programming, then they are probably not the best company for you to work with. Hiring a company that can do

as much for you as possible can save you time and cut down on website development costs, as you will not have

to seek additional services from other providers. By predetermining what you want for your website, you will be

able to choose the right website designers at the best possible price.

Viewing portfolios

Most website companies should have a portfolio of their previous work available to view on their website. If you

do not like the look of the websites they have created, it is probably best to continue your search. By looking

through their portfolio, you will be able to get a better sense of who their clients are and what type of work they

do.


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Quality Web Design Companies

Finding a qualified web designer that meets your needs is well worth the effort even if it takes time to research

various web-marketing companies. Nobody wants to waste their time or money, which is what can end up

happening if the wrong web design company is hired. You will want a web design company that can produce

quality work in addition to meeting the deadlines that you set. Before you start your search, consider the

following points, which may help you determine which web design company you should choose:

od Because the web ecommerce is rapidly growing, new webdesign companies are forming at a fast rate. A web design company that has been in business for a

significant amount of time will be more reputable and capable in producing quality work than new web

designers. Though it may be a good idea to be weary of new companies, it is not fair to completely

discount them. It is very possible for you to find a new company that provides you with a great service,

and, because they are still establishing a client-base, they may cost less than companies who are not

striving for business.

oWhat former clients are saying A great way to determine the type of service that is provided by a webdesign company is to speak with people who have worked with them in the past. If other clients had a

good experience with a web design company, chances are you will too. Some website design companies

may provide a list of their formers clients on their website, or their names may be included in their online

portfolio. If a list of former clients is not provided, you can also try entering the name of the web design

company you are thinking about using into an online search engine to see if any feedback comes up.

an

indication of the type of work they do.

od The quicker a website becomes available, the faster awareness can begenerated or profits can be made. A business will have a set date for when they want to launch their

website. The process would be a lot more stress free if you hire a graphic design company that could mee

d

references.


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Web Design Contracts

Contracts are an important part of any business agreement, and can help protect the rights of your company, as

well as the rights of the company providing services for you. Contracts are also necessary to outline the costs of

the services provided to you, and can provide important documentation in the event of a disagreement. Withou

drafting a contract, you may not end up getting what you paid for, or, you could end up paying for something yo

z a contract, as most

companies will require one.

Important components of a contract

Contracts can cover a wide variety of topics. There are several factors of a web design agreement that shoulddefinitely be covered in a contract. They are:

oOwnership Do not automatically assume that because the website is being created for your business, youwill have exclusive rights to it. Web design companies may retain the copyright for some or all of the

content they have created in order to be able to add your website to their portfolio. The ownership claus

of a web design contract is probably the most important, as it outlines who has rights to a website, its

contents, and the domain name, once it is completed. Ownership is definitely something you will want to

discuss with potential web design service providers if you are going to want exclusive rights to your site

and offer web-hosting services.

oScheduling A web design company should be able to provide you with a schedule or time frame for whichthey will be able to complete your project. Developing a schedule can also keep a web design company

accountable and on track. Consequences for not meeting determined deadlines should also be outlined in

this portion of the contract. By keeping in contact with your website designer, you will able to see the

stages of your website as they develop, and you are less likely to be disappointed with the final outcome.

oCost and payments The cost of services provided by a website company should clearly be outlined. Suchcosts may include down payment percentages and charges for incidentals. Benchmarks for when the

company will be paid for completing certain portions of the project should be included. The cost to design

a logo, content development, and hourly rates should also be detailed and the cost for any post-

completion maintenance services that the graphic design companies provide will also be included in this

portion of the contract.


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Final Considerations

There may be a couple more things to consider, once your web design has been completed and your web

designers have turned it over to you.

o Website updates It is likely that you website will need to be updated at some point. You may havesomeone in-house with the capabilities to perform the task, but, in the event that you d

to hire an individual contractor to do the job. Some web design companies will offer web-programming

services, so it may be helpful for you to inquire about this before deciding to work with a company. By

choosing a web designer that is willing to update your site, you can save yourself the hassle of trying to find

someone else to do it.

o Online marketing You will want to consider what online marketing has to offer in order for your websiteto receive high levels of traffic. Some web de

marketing, such as search engine optimization. It may be useful for you to consult a professional in this field

to ensure that your website has everything it needs to successfully compete with other businesses online

since the Internet has become a very competitive market for businesses.

o Tracking Website tracking and analytics have become very popular because businesses want to know asmuch information as possible about their website viewers. Being able to track your website views can help

you better understand who is coming to your site and what they are looking at. Knowing which areas of

your site get the most traffic can help you identify the areas you need to improve.

o Credit card processing If your site will be used to sell merchandise, you will want to make sure that it hasthe capabilities to process credit cards in order to make sales. All-inclusive e-commerce sites will usually

include this capability; however, this may be an additional service you have to request.

o Web hosting Most web-hosting companies charge a monthly fee that averages from $10 to $20 dollars. Ifthe web design service provider you choose does not offer web hosting, you will need to contact an

additional company in order to complete your website development process and publish your site online.

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guide has provided you with helpful information about choosing a web designer, as well as what to expect durin

the process of having your website created.

web design for internet sales

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