how social should your business be 2

Welcome To:

How Social Should Your Business Be?Presented By:

Matt Weber

April16, 2015

How Social Should Your Business Be?

• Types of Social Media• The Single Most Important Element of

Social Media and How to Get it• How to Prioritize Your Social Media Work

Today’s Agenda

The 7 Types of Social Media:Relationship Networks

The Business Application

•Customer Service•Employee Recruitment•Search Engine Optimization•Direct Connect to the Media

Organic reach for Facebook posts on a brand page is now down to just 6%.

Source: Information WeekJune 2014

Tips for Using Relationship Networks

•Be Helpful and Supportive•Don’t Waste Time•Announce News Here First•Don’t be Negative•Don’t Focus on Self Promotion

The 7 Types of Social Media:Media Networks

•How-to-Videos•Behind-the-Scenes Videos•Showcase Products•Direct Connect Avoiding the Media

Tips for Using Media Networks

•Focus on Clarity over Cleverness•Focus on Consumer Value over Production Value•Demonstrate and Teach•Keep it Short

The 7 Types of Social Media:Online Review Sites

•Brand Marketing and Brand Definition•Product Development•Customer Relations Management•Local Search Ranking

Tips for Using Online Reviews

•Don’t Assume No One is Talking About You - Use a Monitoring Tool•Simply Convey Your Interest in Ensuring Satisfaction•Invite a Private Dialog•If There is a Positive Reconciliation, Ask for a Deletion•Never Argue in Public

The 7 Types of Social Media:Forums

•Sharing Knowledge Base•Lead Development•Brand Building

Tips for Using Forums

•Almost Takes a Dedicated Resource•Don’t Self Promote Unless Someone Asks For It•Be Transparent About Company Role•Never Argue in Public•Don’t Try to Initiate a Private Conversation Unless Invited

The 7 Types of Social Media:Publishing Platforms

•Organic Search Ranking•Lead Generation (Content Marketing)•Social Media Cornerstone

Tips for Using Publishing Platforms

•Have a Plan•Research the SEO Topics That Will be Most Beneficial•Link to Your Content Through Your Other Social Media Efforts•Never Steal Anyone Else’s Content

The 7 Types of Social Media:Bookmarking Sites

•Content Marketing•Search Engine Optimization

Tips for Using Bookmarking Sites

•Focus on What’s Popular•Be Trendy

The 7 Types of Social Media:Interest Networks

•Search Engine Optimization•Lead Generation (Content Marketing)•Product Development

Tips for Using Interest Networks

•Use Slang, Jargon, Industry Specific Terms•Be Helpful

How to Be Social

“Never question the veracity of any statement made in general conversation.”

How to Be Social

“Always select words calculated to convey an exact impression of your meaning.”

How to Be Social

“Never gesticulate in every day conversation, unless you wish to be mistaken for a fifth rate comedian.”

How to Be Social

“Don’t respond to remarks made to you with more monosyllables. This is chilling, if not fairly insulting. Have something to say, and say it.”

How to Be Social

Don’t: A manual of mistakes and improprieties more or less prevalent in conduct and speech, Oliver Bell Bunce, 1884; The Gentleman's Book of Etiquette, Cecil Hartley, 1873; Martine's Handbook of Etiquette and Guide to True Politeness, Arthur Martine, 1866; Etiquette for Ladies, Lea and Blanchard 1840

How to Be Social

How Social Should Your Company Be?

•74.5% of SMB use Social Media•21.4% of the Average SMB Marketing Budget is Spent on Social Media

Source: BIA KelseyLocal Commerce Monitor 2014

64% of marketers using social media use it for 6 hours or more per week and 37% for 11 or more hours per week.

Source: 2014 Social Media Marketing Industry ReportSocial Media Examiner

Where To Start

• Brainstorm the six biggest challenges you think your prospects face.• Brainstorm the three questions you get asked the most.• Research the three most important phrases you have to compete for.• Brainstorm what are three offers you could make to people who have

great relationships with you.• Find three pieces of industry news.• Find three pieces of company news.• Find three pieces of industry content that already have a viral

pedigree.

Where To Start

That’s 24 Pieces of Unique Content

Some of Which Can be Developed into More Than one Form

Where To Start

• Have a Goal• Number of Impressions• Number of Engagements• Number of Leads (Website Form Submissions)• Number of Sales• Amount of Revenue

Where To Start

• Start Small• Don’t Try to Use Every Channel or

Platform• Match the Message with the Platform

www.salesgrowthgroup.com

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