how and why to use linkedin for business

What is LinkedIn?

LinkedIn is a PROFESSIONAL Social Network

Created BY Professionals, FOR Professionals

To Build Businesses!

LinkedIn can be used to:

Establish Your Expertise

•Share your own content •Curate content by others •Use long form posting •Start and participate in a group discussion

Build Your Network

•Check your news stream •Like, comment on and/or share an update •Visit and engage with your links

Do Research

•Keep up to date on industry news • Identify and connect with your target market •Learn more about your competition

Find Jobs and Job Candidates

• Check job listings, career tabs on Company Pages and in groups

• Follow potential companies • Post job listings, create career tabs on Company Pages, post openings as status updates and in groups

• Search for potential candidates based on skills and experience

Find Leads

•First, you need to KNOW WHAT A LEAD LOOKS LIKE FOR YOU!

•Check Your news stream • Include periodic calls to action

Socially Amplify Your Content

•Share your content •Make it easy for others to share your content •ASK others to share your content

Remember

Keywords Are Key

•Use keywords in your headline, experience and skills sections of your profile.

• Include them in your status updates •Use them when you search

Create a Professional Profile

•347 MILLION+ professionals are using LinkedIn, even if you are not. Make sure that they find a professional profile and a way to contact you!

Personalize Your Invitations

Visit and Post Regularly

•Create a content plan and a posting calendar so you are not struggling to come up with something to post each time you visit.

•Use a tool like Hootsuite, if necessary, to schedule your posts in advance.

•Having content, on hand, ready to post will make it easy and will make it happen!

Find Additional Resources on my Pinterest Page http://www.pinterest.com/lisamariedias/linkedin-resources

Overwhelmed?

Or Just Have No Clue Where to Begin?

Contact us, we can help! 973.275.9497

LMD@LisaMarieDiasDesigns.com

We Can Help You:

•Figure out how YOU can best use LinkedIn to build YOUR business

•Create and optimize your profile • Identify the keywords you should be using •Find and nurture a community that will help you meet YOUR goals

Helping business owners leverage email marketing & social media for profitable growth, including introductions to FB, TW, LI, G+ via personal consultations, webinars & live presentations - specializing in e-newsletter start-up with Constant Contact. Visit: LisaMarieDiasDesigns.com

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