holland exibition promotion

Exibition 2.0Consumers show the way

Vincent Everts

vrijdag 20 november 2009

Meaningfull interactionsOnline & Offline

Who isVincent Everts?

Videoblogger

Talk to Me!

find, collect, publish

www.yubby.comvrijdag 20 november 2009

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 0,50 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 0,70 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

ProductinformatieSocial toolsvrijdag 20 november 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

beta

•

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Web2.0 tools for exibition industry

Who talks

Blogs demografie

Bron: Technorati 2008vrijdag 20 november 2009

Weblogs

Everyone blogs!vrijdag 20 november 2009

Try for free

Professional

RSSvrijdag 20 november 2009

RSS Readers

Email is broken

Communication 2.0

Why callvia computer?

It’spersonal!

The phenomenon

80

“What are you doing in 140 characters”

Customer service

When & howdo I use Twitter?

source: Twitstats.com of @vincentevrijdag 20 november 2009

It’s now mainstream!

tweetdeck

Social Networking

88

Internet goes mobile

Mobile internet is where internet was 5 years ago

94

New services:location, location, location

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 20 november 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 20 november 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

BlogworldInspiring example

Find, Collect, Publish

Find35+ sources (more on the way)

Friends & profiles

+35 video sources

& more to follow!vrijdag 20 november 2009

Find, Collect, Publish

CollectDrag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Elections 2.0

Obama Girl

+ Exibition =

E-Exibitionvrijdag 20 november 2009

Marketing

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

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