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Exibition 2.0 Consumers show the way Vincent Everts vrijdag 20 november 2009

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presentation for www.holland.com event promoters on november 19th

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Page 1: Holland Exibition Promotion

Exibition 2.0Consumers show the way

Vincent Everts

vrijdag 20 november 2009

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Meaningfull interactionsOnline & Offline

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Who isVincent Everts?

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Videoblogger

Talk to Me!

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find, collect, publish

www.yubby.comvrijdag 20 november 2009

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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Web1.0

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7

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Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 0,50 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 0,70 pp/ph

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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

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IMPACT ON BUSINESS

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Dell notebooks

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E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

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ProductinformatieSocial toolsvrijdag 20 november 2009

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90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

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beta

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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Web2.0 tools for exibition industry

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Who talks

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Blogs demografie

Bron: Technorati 2008vrijdag 20 november 2009

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Weblogs

Everyone blogs!vrijdag 20 november 2009

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Try for free

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Professional

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RSSvrijdag 20 november 2009

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RSS Readers

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Email is broken

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Communication 2.0

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Why callvia computer?

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It’spersonal!

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The phenomenon

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80

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“What are you doing in 140 characters”

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Customer service

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When & howdo I use Twitter?

source: Twitstats.com of @vincentevrijdag 20 november 2009

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It’s now mainstream!

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tweetdeck

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Social Networking

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88

Internet goes mobile

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Mobile internet is where internet was 5 years ago

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94

New services:location, location, location

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Video Everywhere

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3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 20 november 2009

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0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

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Internetvideois not just YouTube!

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TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

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With these HD devices anyone can do it!

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Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 20 november 2009

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• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

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BlogworldInspiring example

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Find, Collect, Publish

Find35+ sources (more on the way)

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Friends & profiles

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+35 video sources

& more to follow!vrijdag 20 november 2009

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Find, Collect, Publish

CollectDrag & dropEdit meta dataSee previews

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Player page

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Manage video

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Publish it with widgets

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Elections 2.0

Obama Girl

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+ Exibition =

E-Exibitionvrijdag 20 november 2009

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Marketing

2.0

vrijdag 20 november 2009