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Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk

Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

TOURIST DESTINATION DYNAMICS IN RUSSIA

Public-private partnership and tourism development in non-metropolitan

destinations

Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk

Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

TOURIST DESTINATION DYNAMICS IN RUSSIA

Public-private partnership and tourism development in non-metropolitan

destinations

Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk

Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

TOURIST DESTINATION DYNAMICS IN RUSSIA

Public-private partnership and tourism development in non-metropolitan

destinations

1. Introduction: Tourism in non-metropolital Russia

2. Reconceptualising tourist destinations3. Four case-studies: Resources, actors and

collaboration4. Conclusion: Tourism in not-so-cold climates

Source: Henrik Halkier & Anette Therkelsen: Breaking out of Tourism Destination Path Dependency? Exploring the Case of Coastal Tourism in North Jutland, Denmark, German Journal of Economic Geography, 57, 1-2

Actor groups and institutions in destination development.

RECONCEPTUALISINGTOURIST DESTINATIONS

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Four case-studies of non-metropolititan tourist destinations

in Russia

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Expected key challengesMainly regional/national marketPolarised private sector: large/small firmsEmerging national framework for regional tourism development, unevenly implemented

Sources: Braden/Prudnika 2008, Mouraview/Kakabadse 2014, Usenyuk 2008, Burns 1995

Resources, actors and collaborationTOMSK

Business tourism:Knowledge institutionsCultural heritage

Private enterprises emerging, inter-firm collaboration, university as proactive event-maker

Regional government fragmented, local government disinterested

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaborationIVANOVO

Cultural tourism:Heritage, old/recent‘Golden ring’/Moscow

SME collaboration emerging, diversification from textiles

Proactive regional government within national policy framework

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaborationKEMEROVO

Winter tourism:Ski resortsSki events

SME collaboration emerging, diversification from textiles

Proactive regional government within national policy framework

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaborationALTAY

Mountain tourism:Nature/adventureHeath/spa

Private enterprises emerging, growing private spa sector, foreign investment in gambling

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Proactive regional government within national policy framework

CONCLUSIONTourism in not-so-cold climates

Case study conclusionsDiverse enterpreneurs: Large private firms vs. Small providersDiverse multi-level governance of tourism developmentWeak regions/destinations caught between private sector prioirities and Russian Federal initiativesFragmentation vs. strategic focusOther ??

Further perspectivesUncertainty of national framework for public-private collaborationImportance of domestic (rather than international) market

Accessability (transport, language)Strong image of Russia/Siberia complicates international re-branding

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

http://tempus-tourism.tpu.ru/

http://www.tempus-tourism.aau.dk/

Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

More on tourism in Siberia…

Henrik Halkier - halkier@cgs.aau.dkDieter Müller - dieter.muller@geography.umu.se

With thanks to colleagues inTomsk, Ivanovo, Kemerovo and Altay

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