heart + hustle: building your brand through storytelling

@EmmelieDe La Cruz | #WeAllGrowNYC

HEART + HUSTLE BUILDING INFLUENCE WITH YOUR PERSONAL BRAND

@EmmelieDe La Cruz | #WeAllGrowNYC

MY STORYSuperstar Student

Job HopperBranding Expert

@EmmelieDe La Cruz | #WeAllGrowNYC

TELLING YOUR STORY

HumanizesElevatesInforms

@EmmelieDe La Cruz | #WeAllGrowNYC

VisualsWordmark design

Website look and feelCollateral Material

ContentCopy

Blog postsNewsletter

Emails

ExperienceWork deliverables,

communication style, personality

InteractionStatus updates, tweets,

connections blog comments, events

Where do you tell your story?

@EmmelieDe La Cruz | #WeAllGrowNYC

TELLING YOUR STORY HUMANIZES YOU.

Profit from your niche

@EmmelieDe La Cruz | #WeAllGrowNYC

INFLUENCE = ENGAGEMENTPost Engagement Vs. Fan Engagement• (Likes + Comments) / Total Posts• (Likes + Comments) / Total Followers

18.9K 37.8K

@EmmelieDe La Cruz | #WeAllGrowNYC

INFLUENCE = ENGAGEMENT• Nathalie • 5419 likes + comments = 903 average post engagement• 28% fan engagement

• Flor De Maria • 2386 likes + Comments = 397 post engagement• 6% Fan Engagement

18.9K 37.8K

@EmmelieDe La Cruz | #WeAllGrowNYC

TELLING YOUR STORY ELEVATES YOU.

Communicate your credibility

@EmmelieDe La Cruz | #WeAllGrowNYC

ELEVATOR PITCH• What do you do?• What are your skills?• Who benefits?• What is the outcome? • What do you want?

@EmmelieDe La Cruz | #WeAllGrowNYC

TELLING YOUR STORY INFORMS YOU.

Blog like a brand + business

@EmmelieDe La Cruz | #WeAllGrowNYC

METRICS MATTERTop social posts + Best performing content

Iconoquare, Quill Engage, SumAll

@EmmelieDe La Cruz | #WeAllGrowNYC

METRICS MATTER

@EmmelieDe La Cruz | #WeAllGrowNYC

METRICS MATTER

@EmmelieDe La Cruz | #WeAllGrowNYC

TOOLS TO BUILD INFLUENCE• Email list– Periscope landing page– Opt-in Product

• Co-Schedule• Twitter Chats• Instagram Features• Pinterest Group Boards• Webinars/Videos• Personal Brand

@EmmelieDe La Cruz | #WeAllGrowNYC

FREE CHAPTER: bit.ly/mymfree (all lowercase)