why brand storytelling matters
TRANSCRIPT
“A company without a story is usually a company without a strategy”
- Ben Horowitz,
Andreessen Horowitz
“There are so many pitchers, you need to do something memorable to stand out. Being memorable, if nothing else, is worth something”- Matthew Corrin, Freshii
Be Memorable
“Good storytelling reflects who the customer is, what they aspire to be, and how they relate to other people – infused within an immersive brand experience.”
People see/hear
>100,000 words/day of
content: TV, radio, social
media, video games, text
messages, Web.
Early-Stage Startup Stories
Stories about how you started
Stories about your growth
Stories your industry/trends
Stories about your customers
Early-Stage Startup Stories
Stories about how you began
Stories about your growth
Stories about your industry/trends
Stories about your customers
Blogs, videos
Blogs, videos, conferences
Blogs, white papers, guest posts, conferences
Case studies, blogs, newsletter, video, social media
Seven Ways to Attract Media Coverage
Success
Raising Money
Innovative/New
WeirdHijacking the
News
Creativity
Relationships
Thanks!
www.markevans.ca
@markevans
http://bit.ly/startupscana
da
www.storytellingforstartups.ca