why brand storytelling matters

58
Can You Tell Me a Story?

Upload: me-consulting

Post on 16-Jul-2015

7.424 views

Category:

Marketing


1 download

TRANSCRIPT

Can You Tell Me a Story?

storytellingforstartups.ca

“A company without a story is usually a company without a strategy”

- Ben Horowitz,

Andreessen Horowitz

The Engagement

Evolution

Two Storytelling Principles

Be Interesting

“There are so many pitchers, you need to do something memorable to stand out. Being memorable, if nothing else, is worth something”- Matthew Corrin, Freshii

Be Memorable

“Good storytelling reflects who the customer is, what they aspire to be, and how they relate to other people – infused within an immersive brand experience.”

Storytelling is a different approach to marketing and

sales

People see/hear

>100,000 words/day of

content: TV, radio, social

media, video games, text

messages, Web.

Consumers have

lots information

about your

products

What Are The Benefitsof Storytelling?

Stories break through the noise

Stories Show How You’re Unique

Stories Build Emotional

Connections

Sigmund Freud and the power of storytelling

Stories (Not Stats or Facts) Are Remembered…..

And Shared

Stories create evangelists and brand

loyalty

Stories make selling easier

a Competitive EdgeStories Deliver

Everyone’s a Storyteller

Really, Really Know Your Audience

Think Like a Reporter,Not Like a Publisher

Editorial Popcorning

240K

Lots of Storytelling Opportunities

Storytelling Funnel

Stories that drive leads and salesLess is More

Early-Stage Startup Stories

Stories about how you started

Stories about your growth

Stories your industry/trends

Stories about your customers

Early-Stage Startup Stories

Stories about how you began

Stories about your growth

Stories about your industry/trends

Stories about your customers

Blogs, videos

Blogs, videos, conferences

Blogs, white papers, guest posts, conferences

Case studies, blogs, newsletter, video, social media

Seven Ways to Attract Media Coverage

Success

Raising Money

Innovative/New

WeirdHijacking the

News

Creativity

Relationships

Success(and some good luck)

Hijacking the News(Jumping on the Bandwagon)

Weird Works

Creativity

….and keeping on doing it!!

Thanks!

www.markevans.ca

@markevans

[email protected]

http://bit.ly/startupscana

da

www.storytellingforstartups.ca