heart + hustle: building your brand through storytelling

@EmmelieDe La Cruz | #WeAllGrowNYC

HEART + HUSTLE BUILDING INFLUENCE WITH YOUR PERSONAL BRAND


MY STORYSuperstar Student

Job HopperBranding Expert


TELLING YOUR STORY

HumanizesElevatesInforms


VisualsWordmark design

Website look and feelCollateral Material

ContentCopy

Blog postsNewsletter

Emails

ExperienceWork deliverables,

communication style, personality

InteractionStatus updates, tweets,

connections blog comments, events

Where do you tell your story?


TELLING YOUR STORY HUMANIZES YOU.

Profit from your niche


INFLUENCE = ENGAGEMENTPost Engagement Vs. Fan Engagement• (Likes + Comments) / Total Posts• (Likes + Comments) / Total Followers

18.9K 37.8K


INFLUENCE = ENGAGEMENT• Nathalie • 5419 likes + comments = 903 average post engagement• 28% fan engagement

• Flor De Maria • 2386 likes + Comments = 397 post engagement• 6% Fan Engagement

18.9K 37.8K


TELLING YOUR STORY ELEVATES YOU.

Communicate your credibility


ELEVATOR PITCH• What do you do?• What are your skills?• Who benefits?• What is the outcome? • What do you want?


TELLING YOUR STORY INFORMS YOU.

Blog like a brand + business


METRICS MATTERTop social posts + Best performing content

Iconoquare, Quill Engage, SumAll


METRICS MATTER


TOOLS TO BUILD INFLUENCE• Email list– Periscope landing page– Opt-in Product

• Co-Schedule• Twitter Chats• Instagram Features• Pinterest Group Boards• Webinars/Videos• Personal Brand


FREE CHAPTER: bit.ly/mymfree (all lowercase)

heart + hustle: building your brand through storytelling

Marketing