healthcare - autotask webinar - jay mcbain - feb 2011

A U T O T A S K A C A D E M Y W E B I N A R

How to be Successfulin the Healthcare IT Vertical

P R E S E N T E R :

Jay McBainSenior Vice PresidentStrategy and Market DevelopmentAutotask Corporationjmcbain@autotask.com

A U T O T A S K A C A D E M Y W E B I N A R

Planning for Growth | Cycle

StrategicFramework

Market Sizing

UnderstandingEcosystem

AdjacentOpportunities

DevelopPartnerships

A U T O T A S K A C A D E M Y W E B I N A R

Sales Coverage& MarketingEnablement

CustomerBuying

Behavior

CapacityPlanning

Measurements and Metrics

OfferingStrategy& Value Proposition

Your Business

Defining Growth | Strategic Framework

A U T O T A S K A C A D E M Y W E B I N A R

Sales Coverage& MarketingEnablement

CustomerBuying

Behavior

CapacityPlanning

Measurements and Metrics

OfferingStrategy& Value Proposition

Your Business

US HEALTHCARE800K Doctors150K Clinics

Defining Growth | Strategic Framework

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State of the Market | Industry Vertical Growth

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Over 75% of customers are still in planning stages

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Health Insurance Portability and Accountability Act (HIPAA)

• Enacted in 1996• Establishment of national standards for electronic health care

transactions and transfer of patient data• Security safeguards including administrative, physical and technical• Amended in 2009 with HITECH act, addressing privacy and security

concerns as well as breach and disclosure rules

Background | U.S. Healthcare Primer

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America Recovery and Reinvestment Act (ARRA)

• Enacted in 2009 – Better known as “Stimulus Act”• Medicare incentive $44K and Medicaid $64K for early adoption• Starting November 2010, First checks in April 2011• Meaningful use criteria (25 categories, 15 mandatory, 5 of next 10)• Penalties for non-compliance 2015

Background | U.S. Healthcare Primer

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Solution Providers need to be engaged in several “Communities” to find new customers

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Defining the Ecosystem | Healthcare

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Making the Linkage | Develop Partnerships

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How Can Autotask Build a Foundation for Growth?

1. Cash flow predictability

2. Consistent client service levels, managed expectations

3. Efficient use of staff and increased utilization

4. Expanded service offerings

5. Cost reduction

6. Increased profitability

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Manage Your IT Business Better

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Register Today…EARLY BIRD SPECIAL$169/attendee + 1 FREE hotel night! Expires 2/28Reduced conference admission - This is a limited time offer for Autotask customers and we expect this event to sell out fast, so act quickly before the offer expires.…………………………………………….

Sign up for Autotask ProACCELERATOR BOOT CAMPEarly Bird Special – US$249 per person! Expires 2/28For a user of any experience level, we will show you how to take advantage of more of the features, functions and automation available in Autotask Pro. Regular admission of $499 per person will apply beginning March 1.

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E-mail: info@autotask.com Subject: “Healthcare0211 – SMB DB Template”

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How to be Successful in the Healthcare IT Vertical

P R E S E N T E R :

Jay McBainSenior Vice PresidentStrategy and Market DevelopmentAutotask Corporationjmcbain@autotask.com

http://www.autotaskcommunitylive.com/

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