hackers, beer geeks, and arborly love: reaching out to unexpected audiences

“Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected

Audiences”

Erica.A.Smith

We should assign someone to introduce us - I nominate Andrew!

• We make

• We are a that ’s technology & GIS

• We are a that ’s urban forestry green infrastructure the environment

lee.mueller

I might actually suggest 1 slide per project. This should simply be an introduction of the project without too much depth. Hopefully you can get to the depth as we tell the "story" through our points below.Otherwise, we could have 1 slide to introduce our respective organizations and a second slide to introduce the project.Another thought is to put these slides JUST before the first time you talk about a point. Rather than introducing all at the beginning, you would introduce your project before you discuss it for the first time...Just thinking by text.

Erica.A.Smith

Let's go with one or two slides of intro, and we can elaborate as we discuss each point. If we intro each program as we go, the presentation might jump around a bit too much.

FRIENDS OF GRAND RAPIDS PARKS

BREWER’S GROVE PROJECT

www.brewersgrove.com

• Philadelphia Parks & Recreation• Goal: Increase tree canopy to 30% in all

neighborhoods in Philadelphia• Yard Tree Giveaways: 11,500 trees since 2011

• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners

LESSONS LEARNED

Erica.A.Smith

Do we want to assign someone to do this transition slide and introduce our "take home points"

KEEP IT SIMPLE

CONNECT WITH YOUR AUDIENCE

BE PROFESSIONAL

...AND SHARE YOUR KNOWLEDGE

BE FLEXIBLE

HAVE FUN

Erica.A.Smith

I can't figure out how to add a border onto my images, any ideas?

CHOOSE THE RIGHT PARTNERS

• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners

Summary: Lessons Learned

Erica.A.Smith

Okay, I will tackle the first two

lee.mueller

We should probably each choose two of these and just reiterate. Not necessarily with specifics from each of our projects, but rather restating these in different formats for clarity.

Erica Smith FichmanTreePhilly Program ManagerPhiladelphia Parks & Recreationerica.smith@phila.gov(215) 683 0217

Andrew ThompsonCommunity EvangelistAzaveaathompson@azavea.com215-701-7689

Lee MuellerProgram Director, Urban Forest ProjectFriends of Grand Rapids Parkslee.mueller@friendsofgrparks.org616 389 4687

mailto:erica.smith@phila.gov

hackers, beer geeks, and arborly love: reaching out to unexpected audiences

right partners

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