guido ghedin – digital in the round
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Young Digital Lab - May 23rd/24th 2013Guido Ghedin
A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
Young Digital labMay 23rd/24th 2013
DIGITAL IN THE BRICS
Young Digital labMay 23rd/24th 2013
WHERE ARE WE GOING?
SOURCE: L2 THINK TANK
Young Digital labMay 23rd/24th 2013
SOURCE: L2 THINK TANK
Young Digital labMay 23rd/24th 2013
CONSUMERS IN CHINA ARE UNDER 45
80% OF LUXURY
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
RUSSIA
INDIA
CHINA
BRAZIL
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
ON FACEBOOK2ND BIGGEST COUNTRY
Young Digital labMay 23rd/24th 2013
ON TWITTER2ND BIGGEST COUNTRY
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
560 MILLION PEOPLE UNDER 25
Young Digital labMay 23rd/24th 2013
15% OF THE
THE INTERNETREACHED BYPOPULATION
Young Digital labMay 23rd/24th 2013
BY 2015BIGGEST COUNTRYON FACEBOOK
SOURCE: THE BUSINESS WEEK
Young Digital labMay 23rd/24th 2013
Asian Facebook users
Rest of the world
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
80 MILLION INTERNET USERS
Young Digital labMay 23rd/24th 2013
MOST ACTIVE ONLINE POPULATION.10 HOURS/MONTH IN 2010
SOURCE: COMSCORE
Young Digital labMay 23rd/24th 2013
A COMPLEX DIGITAL SCENARIO
Young Digital labMay 23rd/24th 2013
ODNOKLASSNIKIhuge social network in the Runet
SOCIAL VKONTAKTEmain social network in the Runet
YANDEX main Search Engine in the Runet
SEARCH
LIVEJOURNAL main blogging platform in the Runet
BLOG
Young Digital labMay 23rd/24th 2013
About 60% of the Runet Search Market
About 25% of the Runet Search Market
Young Digital labMay 23rd/24th 2013
190M (45M active) 7,5M active 2 to 3M30M active
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
BILLION PEOPLEOVER 1.3
Young Digital labMay 23rd/24th 2013
UNDER 30500 MILLION
Young Digital labMay 23rd/24th 2013
OVER 550 MILLIONINTERNET USERS
Young Digital labMay 23rd/24th 2013
WHICH IS THE MOST CONNECTED CITY?
Young Digital labMay 23rd/24th 2013
SHENZHEN IS THEMOST CONNECTED CITY
Young Digital labMay 23rd/24th 2013
1.1 BILLIONMOBILE USERS
Young Digital labMay 23rd/24th 2013
OVER 350 MILLION3G/SMARTHPONE USERS
Young Digital labMay 23rd/24th 2013
IN ONE YEAR (2011-2012)50M TO 200M 3G USERS
Young Digital labMay 23rd/24th 2013
WHAT IS THE BEST PART?
Young Digital labMay 23rd/24th 2013
They are not on Facebook.
Young Digital labMay 23rd/24th 2013
SHARE!Young Digital lab
May 23rd/24th 2013
TENCENTQQ app has 700M users
GAMING & MESSAGING
ECOMMERCE ALIBABAwith Taobao & Tmall
BAIDU 92% of the market share
SEARCH
Young Digital labMay 23rd/24th 2013
SINA WEIBOthe main social network: over 300M users
YOUKU + TUDOUvideo sharing platform(s)
KAIXIN001another social network with over 100M users
WEIXIN/WECHATTencent’s mobile messaging & social ntwk app
RENRENa social network founded in 2005 (over 100M users)
&
+
Young Digital labMay 23rd/24th 2013
LET’S PLAY A LITTLE GAME
Young Digital labMay 23rd/24th 2013
RenRen
Young Digital labMay 23rd/24th 2013
RenRen
Young Digital labMay 23rd/24th 2013
Youku
Young Digital labMay 23rd/24th 2013
DianDian
Young Digital labMay 23rd/24th 2013
Mogujie
Young Digital labMay 23rd/24th 2013
TuDing
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
PinFun
Young Digital labMay 23rd/24th 2013
PinFun
Young Digital labMay 23rd/24th 2013
VS.
THE WEI WAR
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
vimeo.com/64545106
THE GREAT WALL
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
SOURCE: GREATFIRE.ORG
Young Digital labMay 23rd/24th 2013
MAY 35th
Young Digital labMay 23rd/24th 2013
JUNE 4th
Young Digital labMay 23rd/24th 2013
Young Digital labMay 23rd/24th 2013
THANKS!(SEE YOU TOMORROW)
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