growth hacking intro

growth hacking introElia Mörling for

Swedish Growth Hacker meetup

@TRIBALING ELIA@TRIBALING.COM

LINKEDIN.COM/IN/EMORLING

not a silver bullet

HACK

MEASURELEARN

process

processHACK

MEASURE

experiment

KPI

hypothesis baseline

analysis

LEARNpivot/preserve

agile growth development

2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w

moving the needle

HypergrowthGrowth

Traction

Productmarket fit

Problemsolution fit

mind the trap

HypergrowthGrowth

Traction

Productmarket fit

XXProblem

solution fit

AARRRACQUISITION

ACTIVATION

RETENTION

REFERRAL

REVENUE

How can we attract more

people?

BIG 5

How do we get more people to do something?

How do we get more people to

come back?

How do we get more to share about

us?

How do we sell more?

ACQUISITION# visitors

ACTIVATION# members

RETENTION# returning

REFERRAL# referred

REVENUE# $$$

KPI

ACTIVITYLANDING PAGE

PRODUCT

VIRAL LOOP

CONVERSION

THE PARTSSEGMENTATION

CHANNELSMESSAGING

FUNNEL

growth hacking perks★We can constantly improve our growth engine

★We can experiment, and still minimize risk

★ Focus on what matters the most, so that we spend our time and money wisely

★ A routine that can be practiced and taught