growth hacking academy - growth hacking course launch

Growth Hacking AcademyA fully-immersive high-intensity 3-month programme

David Arnoux, Lead Growth Hacker

David vs. Goliath(s)

vs.

63.6% victory!

23% victory

Bad breath

Short-term rentals

2.8million invites sent in April 2010!

Dropbox

100k to 4mio users from 2008 to 2010!

Famous examples

Some common traits

1. Data-driven

2. OPN (Other people’s network)

3. Require coding

What is growth hacking?

Hard data

Soft data

“Sustainable growth comes from understanding your best customers and how to find and

acquire more of them” - Sean Ellis

Tools, tools, tools

Digital Marketer vs Growth Hacker

Growth Hacking Principles

1. If you simply build it, no-one will come

2. Only in testing will I know if something will be successful

3. I will scale successes and kills failures. There is no gray area

4. Data levels all arguments

5. Execute fast. Fix later

Why is Growth Hacking important?

Why is Growth Hacking Important?

1. Traditional marketing channels are expensive and saturated.

Why is Growth Hacking Important?

1. Traditional marketing channels are expensive and saturated.

2. Most projects focus heavily on product, but the real challenge is with

distribution.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank

“Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure

"Poor distribution—not product—is the number one cause of failure. " - Peter Thiel

Why is Growth Hacking Important?

1. Traditional marketing channels are expensive and saturated.

2. Most projects focus heavily on product, but the real challenge is with

distribution.

3. New channels are popping up very rapidly.

Viral Channel Effectiveness

Why is Growth Hacking Important?

1. Traditional marketing channels are expensive and saturated.

2. Most projects focus heavily on product, but the real challenge is with

distribution.

3. New channels are popping up very rapidly.

4. Limited resources = startups need to be creative to activate and retain

new users.

120 000

120 60 12

Visited landing page

Used corefeature

Came back following week

Made a transaction

ouch!

Why is Growth Hacking Important?

1. Traditional marketing channels are expensive and saturated.

2. Most projects focus heavily on product, but the real challenge is with

distribution.

3. New channels are popping up very rapidly.

4. Limited resources = startups need to be creative to activate and retain

new users.

5. Growth is not only about tips and tricks - it’s all about the process!

Growth Process

Repeatable

Scalable

Duplicatable

Copy, Ask, Think

P.I.E.Sor

B.R.A.S.S.

Experiment DocTeam DedicationWeekly sprints

LearningsSystemize

Productize

Why an Academy?

Rapid growth

Rapid growth

Ecosystem

Employer-side demand

“Do you know a good growth hacker?”

Good? growth hackers

Demand

18000120000

How do we fill this huge gap?

www.growthtribeacademy.com

Growth Academy Manifesto❖ Create strong partnerships

The Partners

Growth Academy Manifesto❖ Create strong partnerships❖ Find the best teachers

Our Teachers

Growth Academy Manifesto❖ Create strong partnerships❖ Find the best teachers❖ Only train voracious learners

The skillset of growth hacker

Growth Academy Manifesto❖ Create strong partnerships❖ Find the best teachers❖ Only train voracious learners❖ Growth hacking is a team sport

Growth Academy Manifesto

Growth Academy Manifesto

Growth Academy Manifesto❖ Create strong partnerships❖ Find the best teachers❖ Only train voracious learners❖ Growth hacking is a team sport❖ You can only learn by doing

Fully-immersive projects

Project 3 Project 4 Project 5

Project 6 Project 7 Project 8

Growth Academy Manifesto❖ Create strong partnerships❖ Find the best teachers❖ Only train voracious learners❖ Growth hacking is a team sport❖ You can only learn by doing❖ Forget the tricks, you need a process

Copy, Ask, Think

P.I.E.Sor

B.R.A.S.S.

Experiment DocTeam DedicationWeekly sprints

LearningsSystemize

Productize

Process!

The Curriculum

Bootcamp

Weeklydeep-dives

When does it start?

Applications start today

www.GrowthTribeAcademy.com

Timeline

THANKS!Any questions?

You can find me at@darnocks / @growthtribe / academy@growthtribe.nl

www.GrowthTribeAcademy.comApplications are now open!!

David Arnoux, Lead Growth Hacker