growing your business with social media?...2018/09/06  · avg. monthly website traffic from social...

GROWING YOUR BUSINESS

WITHSOCIAL MEDIA?

“

”

SOCIAL MEDIA ARE WEB-BASED COMMUNICATION TOOLS

THAT ENABLE PEOPLETO INTERACT WITH EACH OTHERBY BOTH SHARINGAND CONSUMING INFORMATION.

Social Media Definition by Lifewire

SOCIAL “REFERS TO INTERACTING WITH OTHER

PEOPLE BY SHARING INFORMATION WITH THEM AND RECEIVING INFORMATION

FROM THEM.

MEDIA  REFERS TO AN INSTRUMENT OF COMMUNICATION,

LIKE  THE INTERNET   (WHILE  TV, RADIO, AND NEWSPAPERS ARE EXAMPLES OF MORE

TRADITIONAL FORMS OF MEDIA).

”

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Image Courtesy Of The Empire Hotel

DO NOTTALK ABOUT

YOURSELF

“

” ALL THE TIME

FROM TO

0

15000

30000

45000

60000

1 jul. 14 jul. 27 jul. 9 aug. 22 aug. 4 sep. 17 sep. 30 sep. 13 okt. 26 okt. 8 nov. 21 nov. 4 dec. 17 dec. 30 dec. 12 jan. 25 jan. 7 feb. 20 feb. 5 mrt. 18 mrt. 31 mrt. 13 apr. 26 apr. 9 mei 22 mei 4 jun. 17 jun. 30 jun. 13 jul. 26 jul. 8 aug. 21 aug. 3 sep. 16 sep. 29 sep. 12 okt. 25 okt. 7 nov. 20 nov. 3 dec. 16 dec. 29 dec.

Data from Facebook Insights: 07/2016 - 12/2017

KPI 2016 2017

AVG. TOTAL MONTHLY REACH 20.920 +19,8%

AVG. MONTHLY WEBSITE TRAFFIC FROM SOCIAL MEDIA 485 +46%

AVG. LEADS FROM SOCIAL MEDIA 24 +245%

FACEBOOK TOTAL REACHCHART

FROM BACK TO

0

15000

30000

45000

60000

1 jul. 18 jul. 4 aug. 21 aug. 7 sep. 24 sep. 11 okt. 28 okt. 14 nov. 1 dec. 18 dec. 4 jan. 21 jan. 7 feb. 24 feb. 13 mrt. 30 mrt. 16 apr. 3 mei 20 mei 6 jun. 23 jun. 10 jul. 27 jul. 13 aug. 30 aug. 16 sep. 3 okt. 20 okt. 6 nov. 23 nov. 10 dec. 27 dec. 13 jan. 30 jan. 16 feb. 5 mrt. 22 mrt. 8 apr. 25 apr. 12 mei 29 mei 15 jun.

TOTAL

Data from Facebook Insights: 07/2016 - 12/2017

KPI 2016 2017 2018

AVG. TOTAL MONTHLY REACH 20.920 +19,8% -65,8%40% of 2016 result

AVG. MONTHLY WEBSITE TRAFFIC FROM SOCIAL MEDIA 485 +46% -79,3%30% of 2016 result

AVG. LEADS FROM SOCIAL MEDIA 24 +245% -92,2%27% of 2016 result

FACEBOOK TOTAL REACHCHART

INDUSTRY/TYPE OF COMPANY CHANGE IN AVG. MONTHLY REACH

CHANGE IN AVG. MONTHLY ENGAGEMENT

Energy (B2C) ▲ 15% ▲ 98%

Chocolate (B2C) ▲ 9,6% ▲ 11,5%

Beer - New Launch (B2C) ▲ 365% ▲ 87%

Wine & Spirits ▲ 59% ▲ 12% AVG. MONTHLY REV.

B2B Services - Marketing ▲ 156% ▲ 231%

B2B Services - HR ▲ 20,4% ▲ 41%

B2B Services - Events ▲ 14% ▲ 5,6%

Education ▲ 71% ▲ 73%

90 MINUTES

EVERY 90 DAYS

Br A I N

ST O rm

FO RM AT

1. APPOINT A BRAINSTORM LEADER 2. GATHER YOUR TEAM 3. EVERY IDEA IS A GREAT IDEA 4. NO DEVICES, ONLY STICKY NOTES 5. FOCUS ON ONE PROBLEM AT A TIME

THE BASIC RULES

PRESENT ONE CLEAR STATEMENT OR PROBLEM TO SOLVE

STEP 1 5’

“

”H OW CAN WE M AK E P EOP LE AWAR E OF SAFETY

WH I LE USING CANDLES

Example

“

”

H OW CAN WE ANSWE R THE MOST F R EQUENT LY ASK ED SALES QUEST IONS BEFOR E

THEY TALK TO SALES?

Example

“

”WHAT CANDLE V IDEO WOU LD YOU ‘HEART’ ON

INSTAGR AM ON A TH U RSDAY N IG HT?

Example

WRITE DOWN EVERY SINGLE IDEA ON A STICKY NOTE

STEP 2 15’

PAID OWNED EARNED

READ YOUR IDEAS OUT LOUD

STEP 3 30’

2ND ROUND: WRITE DOWN NEW IDEAS

STEP 4 10’

MAP YOUR IDEAS ON THE IPR-ATE CHART

STEP 5 15’

via Paul Roetzer

IMPACT PROBABILITY

RATING

“ABILITY

TO EXECUTE

”WILL IT GENERATE RESULTS

IN THE NEXT 90 DAYS?

CAN WE GET IT ONLINE IN THE NEXT 90 DAYS?

IPR

ATE

IPR

ATE QUOTES ABOUT

CANDLES FROM FAMOUS MOVIES

ATE = 5 IPR = 2

“NAME THE MOVIE”: WEEKLY QUIZ WITH MOVIE

QUOTES

ATE = 5 IPR = 4

TIMELAPSE VIDEO OF BURNING

CANDLE

ATE: 4 IPR: 4

HAPPY CLIENTS POST ‘THANK YOU GIFT’ PHOTO ON

THEIR INSTA. ATE = 2 IPR = 4

FROM WAX TO WEDDING: A MINI-

DOCU OF OUR PROCESS

ATE = 3 IPR = 5

LINK AD WITH MOST POPULAR

INSTA PHOTO ATE = 5 IPR = 5

QUOTES FROM HAPPY CLIENTS

ATE = 5 IPR = 2

INFLUENCER DESIGN COLLAB

ATE = 1 IPR = 3

REGRAM PHOTOS FROM OUR

CLIENTS

ATE: 5 IPR: 1

‘BLEND IN” 360° INTERIOR PHOTOS WITH

HIDDEN CANDLES

ATE = 3 IPR = 3

PODCAST

ATE = 2 IPR = 1

DISCUSS THE CHART

STEP 6 10’

DOES IT SOLVE THE INITIAL PROBLEM?

“CHECK THE

SCORES”

DIGITALIZE THE CHART

STEP 7 5’

THE 3 KEY INGREDIENTS TO SUCCESSFULLY EXECUTE YOUR IDEAS

CONTENT CALENDAR

SMART SOFTWARE

WEEKLY REVIEW PROGRESS

CHECK YOUR INBOX MONDAY

DOWNLOAD THE TEMPLATES

HAVE SOME FUN WITH IT

GET IN TOUCH VIA THIERRY@GREAT-SCOTT.BE LINKEDIN: THIERRY DE VYNCK @THIERRYDEVYNCK

AND REMEMBER…

GO GET’M 👊