growing your business with social media?...2018/09/06 · avg. monthly website traffic from social...
TRANSCRIPT
GROWING YOUR BUSINESS
WITHSOCIAL MEDIA?
“
”
SOCIAL MEDIA ARE WEB-BASED COMMUNICATION TOOLS
THAT ENABLE PEOPLETO INTERACT WITH EACH OTHERBY BOTH SHARINGAND CONSUMING INFORMATION.
Social Media Definition by Lifewire
SOCIAL “REFERS TO INTERACTING WITH OTHER
PEOPLE BY SHARING INFORMATION WITH THEM AND RECEIVING INFORMATION
FROM THEM.
MEDIA REFERS TO AN INSTRUMENT OF COMMUNICATION,
LIKE THE INTERNET (WHILE TV, RADIO, AND NEWSPAPERS ARE EXAMPLES OF MORE
TRADITIONAL FORMS OF MEDIA).
”
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DO NOTTALK ABOUT
YOURSELF
“
” ALL THE TIME
FROM TO
0
15000
30000
45000
60000
1 jul. 14 jul. 27 jul. 9 aug. 22 aug. 4 sep. 17 sep. 30 sep. 13 okt. 26 okt. 8 nov. 21 nov. 4 dec. 17 dec. 30 dec. 12 jan. 25 jan. 7 feb. 20 feb. 5 mrt. 18 mrt. 31 mrt. 13 apr. 26 apr. 9 mei 22 mei 4 jun. 17 jun. 30 jun. 13 jul. 26 jul. 8 aug. 21 aug. 3 sep. 16 sep. 29 sep. 12 okt. 25 okt. 7 nov. 20 nov. 3 dec. 16 dec. 29 dec.
Data from Facebook Insights: 07/2016 - 12/2017
KPI 2016 2017
AVG. TOTAL MONTHLY REACH 20.920 +19,8%
AVG. MONTHLY WEBSITE TRAFFIC FROM SOCIAL MEDIA 485 +46%
AVG. LEADS FROM SOCIAL MEDIA 24 +245%
FACEBOOK TOTAL REACHCHART
FROM BACK TO
0
15000
30000
45000
60000
1 jul. 18 jul. 4 aug. 21 aug. 7 sep. 24 sep. 11 okt. 28 okt. 14 nov. 1 dec. 18 dec. 4 jan. 21 jan. 7 feb. 24 feb. 13 mrt. 30 mrt. 16 apr. 3 mei 20 mei 6 jun. 23 jun. 10 jul. 27 jul. 13 aug. 30 aug. 16 sep. 3 okt. 20 okt. 6 nov. 23 nov. 10 dec. 27 dec. 13 jan. 30 jan. 16 feb. 5 mrt. 22 mrt. 8 apr. 25 apr. 12 mei 29 mei 15 jun.
TOTAL
Data from Facebook Insights: 07/2016 - 12/2017
KPI 2016 2017 2018
AVG. TOTAL MONTHLY REACH 20.920 +19,8% -65,8%40% of 2016 result
AVG. MONTHLY WEBSITE TRAFFIC FROM SOCIAL MEDIA 485 +46% -79,3%30% of 2016 result
AVG. LEADS FROM SOCIAL MEDIA 24 +245% -92,2%27% of 2016 result
FACEBOOK TOTAL REACHCHART
INDUSTRY/TYPE OF COMPANY CHANGE IN AVG. MONTHLY REACH
CHANGE IN AVG. MONTHLY ENGAGEMENT
Energy (B2C) ▲ 15% ▲ 98%
Chocolate (B2C) ▲ 9,6% ▲ 11,5%
Beer - New Launch (B2C) ▲ 365% ▲ 87%
Wine & Spirits ▲ 59% ▲ 12% AVG. MONTHLY REV.
B2B Services - Marketing ▲ 156% ▲ 231%
B2B Services - HR ▲ 20,4% ▲ 41%
B2B Services - Events ▲ 14% ▲ 5,6%
Education ▲ 71% ▲ 73%
90 MINUTES
EVERY 90 DAYS
Br A I N
ST O rm
FO RM AT
1. APPOINT A BRAINSTORM LEADER 2. GATHER YOUR TEAM 3. EVERY IDEA IS A GREAT IDEA 4. NO DEVICES, ONLY STICKY NOTES 5. FOCUS ON ONE PROBLEM AT A TIME
THE BASIC RULES
PRESENT ONE CLEAR STATEMENT OR PROBLEM TO SOLVE
STEP 1 5’
“
”H OW CAN WE M AK E P EOP LE AWAR E OF SAFETY
WH I LE USING CANDLES
Example
“
”
H OW CAN WE ANSWE R THE MOST F R EQUENT LY ASK ED SALES QUEST IONS BEFOR E
THEY TALK TO SALES?
Example
“
”WHAT CANDLE V IDEO WOU LD YOU ‘HEART’ ON
INSTAGR AM ON A TH U RSDAY N IG HT?
Example
WRITE DOWN EVERY SINGLE IDEA ON A STICKY NOTE
STEP 2 15’
PAID OWNED EARNED
READ YOUR IDEAS OUT LOUD
STEP 3 30’
2ND ROUND: WRITE DOWN NEW IDEAS
STEP 4 10’
MAP YOUR IDEAS ON THE IPR-ATE CHART
STEP 5 15’
via Paul Roetzer
IMPACT PROBABILITY
RATING
“ABILITY
TO EXECUTE
”WILL IT GENERATE RESULTS
IN THE NEXT 90 DAYS?
CAN WE GET IT ONLINE IN THE NEXT 90 DAYS?
IPR
ATE
IPR
ATE QUOTES ABOUT
CANDLES FROM FAMOUS MOVIES
ATE = 5 IPR = 2
“NAME THE MOVIE”: WEEKLY QUIZ WITH MOVIE
QUOTES
ATE = 5 IPR = 4
TIMELAPSE VIDEO OF BURNING
CANDLE
ATE: 4 IPR: 4
HAPPY CLIENTS POST ‘THANK YOU GIFT’ PHOTO ON
THEIR INSTA. ATE = 2 IPR = 4
FROM WAX TO WEDDING: A MINI-
DOCU OF OUR PROCESS
ATE = 3 IPR = 5
LINK AD WITH MOST POPULAR
INSTA PHOTO ATE = 5 IPR = 5
QUOTES FROM HAPPY CLIENTS
ATE = 5 IPR = 2
INFLUENCER DESIGN COLLAB
ATE = 1 IPR = 3
REGRAM PHOTOS FROM OUR
CLIENTS
ATE: 5 IPR: 1
‘BLEND IN” 360° INTERIOR PHOTOS WITH
HIDDEN CANDLES
ATE = 3 IPR = 3
PODCAST
ATE = 2 IPR = 1
DISCUSS THE CHART
STEP 6 10’
DOES IT SOLVE THE INITIAL PROBLEM?
“CHECK THE
SCORES”
DIGITALIZE THE CHART
STEP 7 5’
THE 3 KEY INGREDIENTS TO SUCCESSFULLY EXECUTE YOUR IDEAS
CONTENT CALENDAR
SMART SOFTWARE
WEEKLY REVIEW PROGRESS
CHECK YOUR INBOX MONDAY
DOWNLOAD THE TEMPLATES
HAVE SOME FUN WITH IT
GET IN TOUCH VIA [email protected] LINKEDIN: THIERRY DE VYNCK @THIERRYDEVYNCK
AND REMEMBER…
GO GET’M 👊