group 6 live brand project marketing communication

Auto Rickshaw Union

Kinnari Kamdar – MC 05Mansi Jamsandekar – MC 07Prathamesh Padwal – MC 12

CLIENTShree Ram auto rickshaw

union

• 90 rickshaws • 6 autostands spread across

Lonavala and Khandala• Oldest union

Problems

Competition

Low revenue

No promotion

3 Pahiye

Reasonable 24*7 Service Guide

Ab ek anokha

safar

Target Audience

Tourists

Local businessm

en

Pen portrait

Tourist

• Rane family – husband , wife and two kids

• Middle class , do not own a vehicle

• Prefer cost effective transport

Local Businessme

n

• A-1 chikkiwala • Earns decent

revenue• Needs more

visibility because of local competitors.

Tie ups

Promotion

Direct marketing

Mobile marketing PR

Events

Digital presenceIMC

Digital Marketing

• Union website - 3pahiye.com with call of action

• Information about travel in Lonavla- Khandala

• FB page

Mobile marketing

• Call to book• SMS to customers

regarding bookings

Your Rickshaw is booked from Lonavala station to your destination for Dec 14th. Rickshaw No : MH 03 278 Rickshaw driver : Papu Khote Mobile No : 9768345552

Direct marketingWelcome sweet Mini map with

contact details

Advertising• With local chikki shops• Selling advertising spaces

Tie-ups

Hotels Della Adventure

Institutes

• Painted rickshaws

• Media publicity• Local

newspapers - Pune city, Loksatta, Maharashtra Times

PR events

THANK YOU