green building marketing to the massesfile/greenproducts-2011.pdf · green building marketing to...
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Shafraaz Kaba
Green BuildingMarketing tothe Masses
manasc isaac architects
what drives us
outwardly: we are committed to creating better communities.
manasc isaac architects
what we’re known for
design excellence
manasc isaac architects
what we’re known for
sustainable design leadership
Water Centre, Calgary Government of Canada, Yellowknife
manasc isaac architects
what we’re known for
an inclusionary processManasc Isaac workshops
manasc isaac architects
how wework
It’s a TEAM effort!
Steering Committee / User Groups
Community Members
Architects
Civil, Structural, Mechanical, Electrical Engineers
Landscape Architects
Quantity Surveyors/ Estimators
Other Specialists
Builders, Project Managers, Major sub-trades, Field team
manasc isaac architects
ourwork
Servus Credit Union
manasc isaac architects
ourwork
Alberta Boiler SafetyAssociation
manasc isaac architects
ourwork
Demmitt Cultural Centre
manasc isaac architects
our work
manasc isaac architects
challenges
* greenwashing
manasc isaac architects
response:third party verification
manasc isaac architects
challenges
* perceivedhigher cost
manasc isaac architects
response:
* talk about life cycle costs
* carbon credits
* durability
* healthy/safe materials
* integration of many functions
manasc isaac architects
challenges
* publicty/marketing
manasc isaac architects
opportunities:* trade shows
* lunch & learns
* reaching the
specifiers
manasc isaac architects
ChasingNetZero
manasc isaac architects
manasc isaac architects
SuperInsulation
Exterior Interior
Tight VapourBarrier
manasc isaac architects
Carbonized
Wood
manasc isaac architects
MaterialRe-use
manasc isaac architects
EnerGuidelabel
manasc isaac architects
Thank you manascisaac.comshafraaz kaba chasingnetzero.blogspot.com
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