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Shafraaz Kaba Green Building Marketing to the Masses

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Shafraaz Kaba

Green BuildingMarketing tothe Masses

manasc isaac architects

what drives us

outwardly: we are committed to creating better communities.

manasc isaac architects

what we’re known for

design excellence

manasc isaac architects

what we’re known for

sustainable design leadership

Water Centre, Calgary Government of Canada, Yellowknife

manasc isaac architects

what we’re known for

an inclusionary processManasc Isaac workshops

manasc isaac architects

how wework

It’s a TEAM effort!

Steering Committee / User Groups

Community Members

Architects

Civil, Structural, Mechanical, Electrical Engineers

Landscape Architects

Quantity Surveyors/ Estimators

Other Specialists

Builders, Project Managers, Major sub-trades, Field team

manasc isaac architects

ourwork

Servus Credit Union

manasc isaac architects

ourwork

Alberta Boiler SafetyAssociation

manasc isaac architects

ourwork

Demmitt Cultural Centre

manasc isaac architects

our work

manasc isaac architects

challenges

* greenwashing

manasc isaac architects

response:third party verification

manasc isaac architects

challenges

* perceivedhigher cost

manasc isaac architects

response:

* talk about life cycle costs

* carbon credits

* durability

* healthy/safe materials

* integration of many functions

manasc isaac architects

challenges

* publicty/marketing

manasc isaac architects

opportunities:* trade shows

* lunch & learns

* reaching the

specifiers

manasc isaac architects

ChasingNetZero

manasc isaac architects

SuperInsulation

Exterior Interior

Tight VapourBarrier

manasc isaac architects

Carbonized

Wood

manasc isaac architects

MaterialRe-use

manasc isaac architects

EnerGuidelabel

manasc isaac architects

Thank you manascisaac.comshafraaz kaba chasingnetzero.blogspot.com

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