graphic design and production art

Catalog Design darrelROGERS

Designed catalogs to promote Vitronic’s wide array of products and imprint capabilities for direct mail, sales presentations and trade shows. Coordinated and developed all phases, from layout, design, photo styling and pre-press through to the final printed piece.

• Print Design • B2B

Brochure Design

Designed brochures to promote Vitronic’s wide array of products and imprint capabilities for direct mail, sales presentations and trade shows. Coordinated and developed all phases, from layout, design, photo styling and pre-press through to the final printed piece.

• Print Design • B2B

darrelROGERS

Flyer Design

Designed flyers to promote Vitronic’s wide array of products and imprint capabilities for direct mail, sales presentations and trade shows. Coordinated and developed all phases, from product and logo design, layout, photo styling and pre-press through to the final printed piece.

• Print Design • B2B

darrelROGERS

Promotional Card Design

Designed calendars and their corresponding promotional pieces for sales presentations and trade shows. Coordinated and developed all phases, from calendar creation, photo selection, layout, design and pre-press through to the final printed piece.

• Print Design • B2B

darrelROGERS

Product Logo Design

Developed products and designed logos for specific target markets. Presented in ways which proved our placement and imprint advantage, confirmed our credibility and motivated the customer to make a purchase.

• Logo Design • Color Scheme • Product Design • Material/Construction Design • Branding • B2B

darrelROGERS

Direct Mail Print Production

Developed and managed content from multiple stakeholders to create corporate driven direct mail stitch-in catalog pages for all May Department Stores’ divisions.

• Print Production • B2C

darrelROGERS

In-Store Print Production

Developed and managed content from multiple stakeholders to create corporate driven in-store catalogs, which promoted specific programs and registries for all May Department Stores’ divisions.

• Print Production • B2C

darrelROGERS

Direct Mail Print Collateral

Developed and managed content from multiple stakeholders to create corporate driven direct mail blow-ins, post cards and gift cards for all May Department Stores’ divisions.

• Print Production • B2C

darrelROGERS

Magazine Print Production

Developed and managed content from multiple stakeholders to create corporate driven public relations magazine advertising for all May Department Stores’ divisions.

• Print Production • B2C

darrelROGERS

Corporate Communication Design

Designed newsletters, posters and announcements to support Human Resources communication.

• Print Design • Internal

darrelROGERS

Print Marketing

Developed all print marketing collateral to identify who the organization was, their core values, the services provided and the benefits of becoming a member. Defined and distributed to target audience through elementary school flyers and local publications.

• Print Design • Branding • B2C

darrelROGERS

Program Logo Design

Created logos for specific club programs that portrayed a professional, compelling identity and could be used year after year for print and web marketing initiatives.

• Logo Design • Color Scheme • Branding • B2C

darrelROGERS

Brand Design

Consolidated numerous outdated logos to create one consistent, professional brand within our market and to solidify a clear, credible identity with our competitors. This included on-ice identity for all levels of play and all print and web marketing initiatives.

• Logo Design • Color Scheme • Branding • B2C

darrelROGERS

Team Logo Design

Created identity for an elite level hockey program initiated to develop the talent from within two competing organizations. Designed logo that would attract families from both clubs. Created jersey’s, all print and web communication, and assisted in the direction of the program.

• Logo Design • Color Scheme • Print Design • Branding • B2C

darrelROGERS

Apparel Logo Design

Designed artwork for high school hockey team not sponsored by their school. Enabled the program to develop compelling merchandise for their target market, increased awareness, improved identity and game attendance.

• Logo Design • Color Scheme • Branding • B2C

darrelROGERS