grand strand competitors
Post on 11-Feb-2017
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GRAND STRAND COMPETITORSWebsites, Social Media, Print Media and TV Spots
MCLEOD HEALTH - SEACOAST
WEBSITE Clean and easy to navigate Offers interesting content for patients via blog “Newsroom” section has press releases and updates Evidence of community engagement via “events”
button Easy to access social media via website
SOCIAL MEDIAFacebook is updated daily with a post-scheduler and a variety of posts:
Twitter is also updated daily through FB posts and alerts as well as blog posts:
Very active YouTube channel, how-to videos, informational videos as well as TV spots:
PRINT MEDIA/BILLBOARDS Magazine Ads. Billboards
TELEVISION TV Spot Commercial
GEORGETOWN/WACCAMAW
WEBSITE
Layout is a touch outdated and impersonal, but still clear and easy to navigate
All press releases available on website Community engagement calendar with
classes and support groups etc.
SOCIAL MEDIAFacebook is used regularly but without a post-scheduler:
Twitter is also used regularly without a post-scheduler:
Youtube has a great variety of posts, specifically their “HealthCareMinute” series and intros for every new doctor:
PRINT MEDIA
CONWAY MEDICAL CENTER
WEBSITE Clean website, not
cluttered, easy to navigate
Easy search for doctors, contact info and classes
Specialized fitness section, gives people another reason to visit the website
SOCIAL MEDIA
There are no official Facebook or Twitter accounts.
The hospital’s fundraising foundation has a FB page which is updated regularly, but with limited engagement
The YouTube channel is active and has health tips, doctor profiles and community event videos available:
PRINT MEDIA
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