GRAND STRAND COMPETITORSWebsites, Social Media, Print Media and TV Spots

MCLEOD HEALTH - SEACOAST

WEBSITE Clean and easy to navigate Offers interesting content for patients via blog “Newsroom” section has press releases and updates Evidence of community engagement via “events”

button Easy to access social media via website

SOCIAL MEDIAFacebook is updated daily with a post-scheduler and a variety of posts:

Twitter is also updated daily through FB posts and alerts as well as blog posts:

Very active YouTube channel, how-to videos, informational videos as well as TV spots:

PRINT MEDIA/BILLBOARDS Magazine Ads. Billboards

TELEVISION TV Spot Commercial

GEORGETOWN/WACCAMAW

WEBSITE

Layout is a touch outdated and impersonal, but still clear and easy to navigate

All press releases available on website Community engagement calendar with

classes and support groups etc.

SOCIAL MEDIAFacebook is used regularly but without a post-scheduler:

Twitter is also used regularly without a post-scheduler:

Youtube has a great variety of posts, specifically their “HealthCareMinute” series and intros for every new doctor:

PRINT MEDIA

CONWAY MEDICAL CENTER

WEBSITE Clean website, not

cluttered, easy to navigate

Easy search for doctors, contact info and classes

Specialized fitness section, gives people another reason to visit the website

SOCIAL MEDIA

There are no official Facebook or Twitter accounts.

The hospital’s fundraising foundation has a FB page which is updated regularly, but with limited engagement

The YouTube channel is active and has health tips, doctor profiles and community event videos available:

PRINT MEDIA