google plus sharespot
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sharespot.
July 19, 2011
Google’s mission is to organize the world’s information.
They believe information on the web is increasingly organized around people.
Thus was born Google+
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Distinguishing characteristics:• Pervasive notification system• Required to sort people into circles• Granular sharing & viewing options• Real names only • Non-members receive content via email• Could be integrated with other google properties in the future
Google+ launched on June 28 in closed beta. 2 weeks later: 10 million users + 1 billion items shared
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Circles• Drag & drop (+ animations)• One way relationships• Sorted by “relevance” (v Katango)• Limited to 5,000 people• Names of circles are private• Problems: maintenance, recall, lack of nesting
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Stream
• See entire stream, or narrow by circle• You can +1, Comment, or Share• Shares, Hangouts, check-ins show up• Mute posts to delete from stream• Integrated G-chat• Problems:
• new comments push posts up• no nested comments
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Share what’s new...
• Embed photo, video, link, location• Choose circle(s) to share with• Add a “+” or “@” to mention someone • You can edit posts after publishing• You can disable comments & shares • Problems:
• No native “save draft” option• Limited formatting features• No support for hashtags
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Hangouts
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• Video chat with up to 10 people• Speaker highlighted at center • Watch YouTube videos together• Embedded chat• Google translate for text chat• Invitations can come via stream,
notification, IM• Can’t kick anyone out of a hangout
Sparks
“It’s focused on getting stuff that’s fresh and social and fun. We’ve tried to tune parameters to get something that’s engaging,” says Andrew Tomkins, Google+ search engineer.
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Photos
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• Lightbox photo viewing• Unlimited Picasa storage• Edit photos (6 filters, crop & rotate)• Tag people in photos• Instant upload from mobile, or drag & drop desktop• Problems: can’t (natively) sync to other services
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Profile
• Google Profile is public• Posts are separate tab from stream• +1s & Buzz• Links to other profiles are easy• YouTube doesn’t integrate videos
Search Engine Optimization
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• +1s impact search• +1 buttons integrate with Google Analytics• Your +1s are a feature of your Profile• +1s impact Sparks
Take Out
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Your Google+ data is portable to other networks
Pervasive Notifications
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Google+ notifications appear in the “Google Bar” while viewing Google, Gmail, Reader, Docs, Maps, etc.
Mobile
• Android only app• Check-in from Google Places• “Nearby” circle• Huddles = group chat
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• Users (even if all Gmail users convert, only 200m) • Females (~70% male)• Search (non-people oriented) • WYSIWYG drafting • “+” doesn’t play well online• Google apps integration • API • Verified accounts • Brands • Weighted circles• Bookmarking feature• Events• Clear user understanding of privacy
Google+ (currently) lacks
+You Intro Features Future Competitors Resources threespot
Games (Google has already invested $100m+ in Zynga, acquired Slide)
Questions
Shared Circles
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Upcoming Google+ features found in the code
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What’s the future for...?
FacebookTwitterYammerSkype
GroupMe
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Who are likely competitors?
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Differences in UI
more time spent outside the streamless clutter (for now)
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Facebook Google+ Twitter
Search: http://gplussearch.com/Vanity URL: http://gplus.to/usernameFacebook Circles: http://www.circlehack.com Stats: http://socialstatistics.com/Chrome extensions• GoogleMINUS• Facebook inside Google+• Gmail notifications in the Google bar
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Hacks
http://kevnull.com/2011/07/can-we-ever-digitally-organize-our-friends.htmlhttp://www.readwriteweb.com/archives/getty_images_says_google_plus_terms_of_service_is_ok.phphttp://gizmodo.com/5821335/so-what-the-hell-are-we-supposed-to-put-on-google%252Bhttp://www.chrisbrogan.com/ad-free-google-plus-50/http://www.slideshare.net/padday/the-real-life-social-network-v2http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1http://www.bryaneisenberg.com/2011/07/google-plus-facebook-knock-off-or-something-else/
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7 great articles
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Provocative Questions
• Can Google+ scale quicker than Facebook can copy features?• Is the average user willing to use & maintain circles? • Which Google products will be integrated with Google+?• Will granular sharing suppress viral content?• Can Google surface the content I want to see in my stream?• Can Google+ empower 3rd party developers & become a platform?
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Discussion
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