google +. google + local, and local seo

Google +, Google + Local & Local SEOPresented by

Corey Barnett

Cincinnati Meetup

If you’re into this thing called Twitter…

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AboutContent Marketing Strategist | Marketing Coordinator | SEOer | Web Analyst

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WorkCrown

WHO WE ARE 2001 | eBusiness Consulting Company

Content | Commerce | Communications | Analytics

WHO WE PARTNER WITH hybris | Adobe | ExactTarget

CLIENTS St. Jude | General Motors | SUPERVALU | Wyndham

LOCATED Dayton | Dallas | Denver

WHAT DO I DO Corporate: Website | Content | SEO | SEM | Social

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Agenda

• Introductions• Googleplex• Google Places/ Google + Local• Google +• Dirty Secrets• 2013 & Local Search

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• Google Places• In Search• In Google Maps

• Google +• Social Network

• Google + For Business• Local, Brands, Companies,• Social Component• In Maps, In Search

Google + Perplexing = Googleplex2013, The Year Local Search Became Social, Personal

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What Happened to Google Places?Barbara vs. Best Buy

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• Barbara's Page vs. Best Buy• You can now review other businesses as a business on +Local• You can respond to reviews• Anchor text, links• 60 Minute updates vs. 1 week• Multiple administrators• Increase engagement

Why Merge with Google + Local?It’s enticing isn’t it?

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• Google places• 5 categories• 4 can be custom

• Google + Local• custom categories are removed

• Avoid Custom Categories

• View categories from Competitors

• Test categories

CategoriesIn Google Places vs. Google + Local

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The GoogleplexWhy is it so difficult to Merge?

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• Don’t Merge• With multiple locations• Service companies, even if address is excluded• Your Place Page is in a different Google Account as your

Plus Page• You have a P.O box/can’t receive a postcard for verification• Google Apps User• Data issues in Places

• Attempt• Local, existing place page in local category without service

areas should attempt a merge

Why Not Merge to Google + Local?When to Merge Google Places with Google + Local

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• Google Places Dashboard vs. Google + Local• Don’t make edits in Google Places dashboard after merging• Don’t wait too long to verify

• Pending Verification• Weeks?

• Loss of Ranking• Countless Bugs

• International numbers reformatted• It’s Confusing

• Loss of reviews, data missing• New Issue in Google Places

• Service businesses, exclude your address • Google will find you!

Google + Local is Poorly ExecutedCombined with Legacy Google Places issues

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• Google Support for Places

• Google Phone Call Support for Local +

• Help Center

• Make Changes as Public User

• Google Mapmaker

Help!For Places & Google +

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• Set up personal Google +• No you can’t create a business profile, it has to be personal

• Better then LinkedIn

Google +Set Up

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Google + vs. LinkedInIt’s becoming clear who’s the winner

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Google + for BusinessIn Search Results

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• Up to two recent posts will display in search results

Google + Branded/Company Page Direct Connect

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• Add Google + Badge or rel=publisher to site• Add link to ‘about’ and relevant links• Meaningful # of followers

‘Direct Connect’Become eligible for Google + Business in Search

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Dirty Secrets

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• Biggest Findings • Keyword in title• Exact keyword in categories

What Affects Ranking?David Mihm of GetListed Findings

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View Full Presentation at http://slidesha.re/V0oCHg

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Author Rank in SERPSFor Local SEO

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Business Photos

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Business Photos

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• Further convergence social + search + local• If someone in one of your Google Plus Circles recommends

a specific web designer in Spokane, you are likely to see that same business high up in results when you go looking for a web designer in Spokane.

• Schema Implementation• Authorship impacting rankings

• Google + Local is fully rolled out

Google Local in 2013Social Media Optimization

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• http://www.seomoz.org/blog/40-important-local-search-questions-answered

• http://blumenthals.com/blog • Google + Personal SEO• How to Kick Ass in Google + Local• http://localsearchforum.catalystemarketing.com • Google Ranking Factors• Set Up Google + Local for Personal Business

Additional Information

Thank You

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