180FusionCody C. Jensen

Director, Business Development

PPC: Sponsored Listings

• PPC: Sponsored Listings • Google, Yahoo, Bing• Companies pay the search engines a per click price to

show up at the top.• Great for generating fast results.• Low percentage of clicks (-25%)• Higher cost

Social Media

• Social Media – Great for Existing Clients

• Facebook, Twitter, Pinterest, LinkedIn, Tumblr etc.

• Very effective for sharing new company or product updates with previous clients.

• Great for sharing specials and coupons with clients.

• Use social media to stay connected and engaged with clients.

Search Engine Optimization (SEO)

• SEO (Best ROI)

• Google, Yahoo, Bing.

• Gets 70% of the Search Engine traffic.

• SEO is a long term investment, that will continuously impact your business. Taking your website from an expense to an asset.

• The art of ensuring your website shows up at the top of the search results when a potential client is looking for your product or service.

Getting to the Top

• There are two major factors that will help your website rank at the top of the search results:

• Relevance (onsite optimization)

• Trust (offsite optimization)

Relevance = Onsite SEO • Relevancy is determined by the content and keywords

found on your website.• The search engines want to provide the best possible

search result to their users.• In order for your site to rank, we need to help optimize your site

for the search engines.

Trust = Offsite SEO

• Trust is measured by the number of other sites that have a link that points back to your website.

• Links are like votes, the more votes you have, the more prominent your website will be considered.

Not all Votes are Equal

• Where the votes are coming from is more important than how many you have.

SEO is…

• The work that goes into making your website relevant and trusted in the eyes of the search engines.

SEO Math

• Relevance + Trust = Popularity• Popularity = Referral • Your clients trust the major search engines.• Ranking at the top means that you are recommended and acts

as a referral from Google.

Why 180Fusion?

• Better Technology = Better SEO• More work for the dollar, we out work the

competition• Full Transparency of the Work• Higher Quality Work

• Remember, not all votes are equal!

• Full Service SEO • Onsite• Offsite• In house fulfillment = no outsourcing!

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SEO Roadmap

Analyst Defines WorkOnsite

Optimization

Directories

Local & Biz

Profiles

Social Bookmark

ing

Blogs & Articles

Keyword & Competitiv

e

Guest Blogs

SEO Provider

1. Can you define deliverables and actions? What are they?

2. Are you full Service? Onsite? Offsite?3. Can you effectively report on and show the work

you provide each month? How transparent are you?4. Do you do fulfillment in-house or offshore?5. How many current clients do you service?6. Do you provide support?

6 Questions to ask your SEO provider

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Getting Started

1. Setting up Your Account• Select the Right Package• Confirm Contact Information• Receive Dashboard Logins• Gain Access to Reporting

2. Schedule Welcome Call• Every client has a dedicated account

manager.• Welcome call within 1 business day.

3. Work begins within 24 hours of account

setup.

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Benefits of Choosing 180Fusion

I’m interested in SEO, but I

need proof that it is

working for me.

Benefits1. We will provide you with an itemized SEO task

list based on the package you purchase.

2. Monthly report showing your rankings, links from blogs and articles, and the time spent on each SEO action.

Learn More about Cody C. Jensen here