google for nonprofits

Presents

Introductions

Alex Green, Aimy Enriquez, and Jessica Fraser HandsOn Tech AmeriCorp VISTA Serving at 501commons www.501commons.org

Overview

•Introduction

•Google Apps basics

oGoogle Drive and Docs

•Google Analytics

Google for Nonprofits Exclusive

oGoogle Grants (AdWords)

oYouTube for Nonprofits

oGoogle Earth Outreach

•Eligibility

Overview of Google Products

Open the document "Questions" on your Google Drive

Google Apps: Docs

Write down any topics you

would like us to cover and any

questions you may have

during the presentation.

Google Apps: Forms

Why use forms?

1.Sign Ups

2.Information

3.Feedback

How do I create a form?

1.Go to google.com/drive

2.Create a new Form

Google Apps for Nonprofits

•Custom email allows for professional look

oex: name@nonprofit.org

•Organize info and documents on a shared drive

•Real time editing for documents. spreadsheets, and

presentations

Benefits of Google Apps

Google Analytics

Go to https://www.google.com/analytics/

Username: --------

Password: -----

Google Analytics

Let's try to learn some information through Analytics!

Change the date range from January 2012 - June 2012

1.Which 3 states visited the site the most?

2.What is the second most viewed page?

3.What percent of visitors were new visitors

from May 1 - May 10?

Benefits of Google Analytics

•Anyone with administrative or user access can view

site statistics

•Improve efficiency of site for audience usage

•Can answer "real-life" questions about what your

website is doing for your organization

Google Grants (AdWords)

Google Grants (AdWords)

What is the daily campaign budget for NPower?

What is the difference between a campaign, ad group,

and an individual ad?

How many active ads are under the 'Donate/Volunteer'

Ad Group?

How much time do you get to create an effective ad once

your organization is approved?

Google Grants (AdWords)

•Budget for free advertisement on Google.com:

$329 dollars a day = $10,000 per month

•The more time you spend on it, the better you

can fine-tune and get better results

•At the very least, set it up! It's easy!

YouTube for Nonprofits

Google Earth Outreach

Eligibility for Google for Nonprofits

Organizations must: •Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue

Service

•Acknowledge and agree to the application's required certifications regarding

nondiscrimination and donation receipt and use.

These organizations are NOT eligible: •Governmental entities and organizations

•Hospitals and health care organizations

•Schools, childcare centers, academic institutions, and universities (philanthropic

arms of educational organizations are eligible). To learn more about Google's

programs for educational institutions, visit Google in Education.

Description of the Application Process

Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and

to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not

subject to external review.

For info on:

•Future workshops on technological

applications, social media methods,

and other topics

•Participating in a free tech assessment of

your nonprofit

Email us: vistatech@501Commons.org

We can help you further!

Any questions?

Is that it?!

photo by http://www.flickr.com/photos/plasticrevolver/164351244/

Resources

•Google for Nonprofits

ohow to apply, application process

oexclusive Google products for nonprofits

•YouTube for Good - Step by step guide specific to nonprofits

•NTEN's Reports

•NPower Northwest's Knowledge Center