google analytics: v5 · cardinalpath.com what’s new and why do i care? •new ui and navigation...

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Google Analytics: V5

David Eckman – Sr. Partner – Cardinal Path

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What’s new and why do I care?

•New UI and Navigation Structure•New Dashboards•New Report Layout•“term cloud”* this is really cool •Improved Custom Reports•Multi Channel Funnels•Events as goals•And more…

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You’re Familiar With…

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New UI and Navigation Structure

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New UI and Navigation Structure

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New Dashboards

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New Dashboards

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New Report Layout

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New Report Layout

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Term Cloud

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Improved Custom Reports

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Multi-Channel Funnels - Overview

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Multi Channel Funnels – Top Conversion Paths

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Multi Channel Funnels – Assisted Conversions

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Events As Goals

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Administration

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Administration

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Administration

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Resources

Training - Google Seminars for Success http://seminars.websharedesign.com/ Cardinal Path Blog http://www.cardinalpath.com/blog GA V5 Blog Post http://cutroni.com/blog/2011/03/17/introducing-google-analytics-he-ext-generation/ Google Analytics Help Site https://www.google.com/support/analyticshelp/

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Questions?

David EckmanSenior Partner – Cardinal Pathdeckman@cardinalpath.com@davideckman

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