google analytics to improve smm

1. How to Use Google Analytics to Improve Social Media MarketingVisit http://www.sociotology.com/ 2. Google analytics can take yoursocial analytics strategy to the next level. 3. Follow Our Google Analytics Stepby Step Guide to Get the Most Out of Your Social Media Campaigns. 4. Step 1:Visit the Google Analytics Custom URL Builder. 5. Step 2:Step 1 asks to enter the website URL which you wantyour users to visit. Here enter the destination. Here Enter the destination URL 6. Step 3:Campaign Source requires the name of socialmedium in order to identify the origin of the visits.(Facebook, Twitter, etc.) Here Enter the Social Medium 7. Step 4:Campaign Medium identifies the vehicle forlink delivery (wall post, Tweet, etc.) Here Enter the Campaign Medium 8. Step 5:Campaign Name will help you in identifying thecampaign with which the link is associated. Here Enter the Campaign associated with… 9. Step 6: Click the Generate URL button, this will combine all parameters into one URLClick on Generate URL All Parameters into one URL 10. Step 7:Log the URL in a spreadsheet Always keep a file of each URL you create, you might need it in the future marketing efforts. It’s very important to keep track of the campaigns and be able to see how the various parameters are named. 11. You Are Done! 12. How to Analyze the Campaign1: Login to Google Analytics 13. 2: Click on Traffic Source 14. 3: Click on Traffic Source> Sources 15. 4: Click on Traffic Source> Sources > Campaign 16. 5: Locate the campaign you wish to analyze and click on it to drill deeper. 17. 6: Review Visits, Pages/Visit, Avg. Time Spent on site, %News vs. %Returning and bounce rate. 18. Thank you!Stay Tuned For More Tutorials 19. Thank you! Stay Tuned For More Tutorials Find Us: http://www.sociotology.com/ www.facebook.com/Sociotology www.twitter.com/Sociotology www..linkedin.com/Company/Sociotology