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How to Use Google Analytics to Improve Social Media Marketing

Google analytics can take your social analytics strategy to the

next level.

Follow Our Google Analytics Step by Step Guide to Get the Most Out of Your Social Media

Campaigns.

Step 1:Visit the Google Analytics Custom URL Builder.

Step 2:Step 1 asks to enter the website URL which you want your users to visit. Here enter the destination.

Here Enter the destination URL

Step 3:Campaign Source requires the name of social medium in order to identify the origin of the visits. (Facebook, Twitter, etc.)

Here Enter the Social Medium

Step 4:Campaign Medium identifies the vehicle for link delivery (wall post, Tweet, etc.)

Here Enter the Campaign Medium

Step 5:Campaign Name will help you in identifying the campaign with which the link is associated.

Here Enter the Campaign associated with…

Step 6:Click the Generate URL button, this will combine all parameters into one URL

Click on Generate URLAll Parameters into one URL

Step 7:Log the URL in a spreadsheet

Always keep a file of each URL you create, you might need it in the future marketing efforts. It’s very important to keep track of the campaigns and be able to see how the various parameters are named.

You Are Done!

How to Analyze the Campaign

1: Login to Google Analytics

2: Click on Traffic Source

3: Click on Traffic Source> Sources

4: Click on Traffic Source> Sources > Campaign

5: Locate the campaign you wish to analyze and click on it to drill deeper.

6: Review Visits, Pages/Visit, Avg. Time Spent on site, %News vs. %Returning and bounce rate.

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