google analytics

+

Gwyneth StuparWeb Services and Reference LibrarianNorthbrook Public Librarygstupar@northbrook.info 847.272.6224

+Why Google Analytics is Powerful:Questions it Answers How many people are using mobile devices?

Are my outside advertisements and email campaigns working?

How many people visit the site directly, through a search engine, or through another site? Should I advertise on this “other site”?

Where do people land before clicking on “Contact Us”?

+After the Class: Where Do I Go For More Help? Google’s Conversion University November 19-21st,

Courtyard Marriott - Mag Mile

Free Google Analytics IQ Lessons Online

lynda.com: one-month access $25.00

Google Analytic’s YouTube Channel:

http://www.youtube.com/googleanalytics

RUGA: Really Understanding Google Analytics:

http://www.cardinalpath.com/cpwp/wp-content/uploads/RUGA-Complete.pdf

+Most Important: The Gear Shift IconCreate a New Account, Build Preferences.

+Set Up Google Analytics

+Get the Code:UA-9617984-1

+Standard Dashboard

+Northbrook-Centric DashboardActionable Data For Your Business

http://www.google.com/intl/en/analytics/iq.html?

http://www.google.com/intl/en/analytics/iq.html?

+Bounce Rate Made Easy:Low Bounce Rate: DesirableHigh Bounce Rate: Not as Desirable

100% Bounce:100% of people came to that page and ran away.

http://4.bp.blogspot.com/-HnGZbGcriBY/TsNtLT1dA3I/AAAAAAABjGU/Z_U8XHRGiM4/s1600/Looking%2Binto%2Ba%2BMarshall%2BField%2B%2526%2BCo.%2Bdepartment%2Bstore%2Bwindow%2Bin%2BChicago%2527s%2BLoop%252C%2B1910.jpg

http://www.godvertiser.com/wp-content/uploads/2010/03/people-leaving-the-church-exit.jpg

40% Bounce:People stayed, looked at content and left (blogs are a good example).

+ Advanced Segments, Date Comparison and Annotations

+Under “Technology” Choose Network to see if the traffic is really all of your people in the building…

+Events: Leaving your website to go to visit a link

+Goals: A Quick Way To Track Progress

URL Destination Goal (paper campaigns)

Time on Site Goal

Pages/Visit Goal

Event Goal

+Funnel VisualizationHow many people visit our blog before going to the eResource page? Maybe they just wanted eResources to begin with?

+Visitor Flow (Under Audience)

+Tracking campaigns using tagged URLs If your ad is being displayed on someone else’s website, it is a good idea to

tag the link that you give them with the ad. Then, you will be able to track how many people who clicked on that advertisement went back to your website. For example, on youtube.com, whenever you do a search for a Jillian Michaels video, there is an advertisement on the right-hand side:

+The URL that Jillian gave YouTube: http://www.jillianmichaels.com/free-custom-weight-

loss.aspx?promo=4367C87A-59D6-409E-AD3A-00826EB1F72E&np=1&gclid=CPfz2rv2rK4CFVGFQAodhkxdTA

These tags make it possible to track whether their ad came from Youtube, a banner across a magazine website, an email that was sent out, etc. Ideas: links in emails, links on YouTube descriptions,

links on other websites…

+Sharing:In the old Google Analytics, you could export as a PDF and schedule frequent reports. Google is currently working to re-implement these useful features.

+

THANK YOU