google adwords introduction

Google AdWordsRobert Dempsey, CEO & Founder

What we’ve gotThe lies Google will tell you

A (bit more than a) few words on keyword research

From keywords to ad groups

Split testing your ads

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What we’ve gotMake your website fulfill your promise

Landing pages and A/B testing

Tracking everything

Tips from the trenches

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Google Lies

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NOT $5 - $7

KW Research

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Start in the right place

Focus on your ideal client

Capture their language

Tools are last

ToolsSurvey Monkey

Rank Tracker - $$$

Market Samurai - $

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ResourcesLivingston 37 Emotional Benefits

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Ad Groups

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Example

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Structure

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Account

Campaign

Ad Group

Campaign

Ad Group Ad Group Ad Group

AdKeywordKeywordKeyword

AdKeywordKeywordKeyword

AdKeywordKeywordKeyword

AdKeywordKeywordKeyword

Example

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Dempsey Marketing

XYZ Insurance Company

Home Insurance

Ad #1KeywordKeywordKeyword

Ad #2KeywordKeywordKeyword

Auto Insurance

Ad #1KeywordKeywordKeyword

Ad #2KeywordKeywordKeyword

For The Rest

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AND the 1-hour webinar recording, join

the Dempsey Marketing Tribe: http://JoinTri.be/31320