Introduction to Google AdWords for

Pinoy SMEs

40M internet users in the Philippines(2.4B worldwide)

Internet Users By CountryPhilippines internet usage is ranked no. 16 worldwide

Source: internetlivestats.com

Filipinos are searching

6.8M internet users searching

84% engaging in search/navigation activities

63% searching on mobile everyday

Comscore Ipsos MediaCT

39 % internet penetration

Internet Live Stats, ADMA 2012

52% Filipinos with high speed

connection at home42% going online everyday,

spending

21.5 hours online a week

Filipino internet audience

is the fastest growing in

Asia

94.2 million mobile phone subscribers

CIA World FactbookBloomberg: http://bloom.bg/1joepSBIpsos MediaCT

Filipinos are open to online ads

35% are open to relevant ads

83% believe relevant ads make lives easier85% of Filipinos watch online videos on products/services they’re buying ADMA 2011, 2012

DTI data http://www.slideshare.net/jobitonio/philippine-smes-8939004

99% of Philippine businesses are SMBs

770,000 SMBs

32% is contributed by SMBs to the overall

economy

Only 4% of marketing budget was spent on

online ads

What is

Where Google Ads Show up Search

ResultsOrganic Search Results - Unpaid Google Ads

Benefits of AdWords:

SummaryReach

Access to 84% market share in the Philippines

CostLow costs for high ROI

Pay only when users click on your ads

TimingAds are seen by users looking to purchase

Reach your audience at the right time, with the right message

FlexibilityStart advertising quickly

Unlimited changes, wherever you w ant

You can target ads to the specific location & language of your customers

MeasurementTracking and reporting allow ongoing optimization, and better ROI

That’s targeted

marketing!

505 qualified leads in 6 monthsClosed deals worth PHP 13M

“With great enthusiasm for their work, working with them is easy! They offer suggestions and practical solutions not only for our website but online marketing as well. They create professional website fast and at a reasonably affordable price.”

Philip Anthony TanMarketing Manager FIESTA Communities, Inc.

Case Study

174 qualified leads in 1 yearClosed deals worth PHP 1.3M

Case Study

Go to : www.google.com/adwords

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LinkedIn: Richard NoromorTwitter: @richardnoromor

Website: www.emergelocal.com

Richard C. Noromor

Managing Director of EmergeLocalGoogle AdWords Certified